via press release:
MTV HELPS BFF’S MOVE OUT OF THE “FRIENDZONE” WITH THE NEW SERIES PREMIERE ON TUESDAY NOVEMBER 1, AT T 7:00P.M. ET/PT
New York, NY (October 31, 2011) – MTV tackles the age-old question - should friendships be taken to the next level? – with its new, unique spin on a traditional dating show with “FriendZone,” premiering Tuesday, November 1 at 7:00p.m. ET/PT. The series gives viewers an inside look at the real lives of young people trying to turn the tables on their best friends. By confessing their true feelings, these daters are in danger of jeopardizing their entire friendship but believe that true love is worth the risk. For a sneak peek at FriendZone click HERE
“FriendZone” gives the audience a glimpse into the happiness and heartache that comes with trying to get out of the “FriendZone.” Each episode follows the separate stories of two different daters as each attempts to convert a close friendship into a lasting romance. Each hopeless romantic will ask their best friend to be their wingman for an upcoming blind date. The friend will think that they are helping plan the perfect rendezvous, not knowing that they are actually setting themselves up for a night to remember. Once the pair arrives at the location, the dater will confess his or her secret feelings to their unsuspecting best friend and reveal that the blind date is really for the two of them. By tempting their fate and pouring their heart out, they risk the chance of losing a tried and true best friend. If it goes well, though, they could gain a new boyfriend or girlfriend. The stakes couldn’t be higher.
“FriendZone” is executive produced by SallyAnn Salsano and Joel Zimmer of 495 Productions. James DeSimas serves as the development executive for MTV and Jennifer Russakoff is the executive in charge of production for the network.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV, a unit of Viacom Inc. (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms.