NBC Has Low Ratings Expectations for 'Rock Center with Brian Williams'

Categories: 1-Featured,Broadcast TV

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October 31st, 2011

News magazine Rock Center with Brian Williams premieres tonight and even NBC isn't expecting much in the way of ratings according to the LA Times.

"I don't pretend to think that we're gonna move the needle in the ratings when we come out of the gate," said Steve Capus, president of NBC News.

Williams puts it even more bluntly. "I know we're going to get crushed," he said on MSNBC last week.

I can't imagine NBC really cares much though since if it performs as badly or even worse than the now canceled The Playboy Club, it's still much cheaper schedule spackle. If it does better than The Playboy Club (and that's still not "good"), it will be a bonus for NBC.

I'd caution fans of NBC's Grimm to wait a couple of more weeks before deciding whether Grimm should move to Mondays at 10p, Wednesdays at 9p or Thursdays at 10p!

 

 
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