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TV Ratings Sunday: 'Once Upon a Time' Holds Up; 'Allen Gregory' Debuts Weakly

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October 31st, 2011

TV Ratings - Once Upon a Time Strong, But Sunday Night Football Wins, Allen Gregory Debuts

Scoreboard NBC CBS FOX ABC Uni
Adults 18-49: rating/Share 6.7/16 3.7/9 2.7/7 2.5/6 1.1/3
Adults 18-34: Rating/Share 5.9/16 2.5/7 3.2/9 1.9/5 1.1/3
Total Viewers (million) 16.767 14.520 5.599 7.928 2.899

Due to the nature of live sports programming the ratings for NBC (NFL Football), Fox (Regional NFL Overruns) and CBS (NFL overrun of at least 29 minutes in Eastern and Central time zones) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Happy Halloween! We don't need to wait for the finals to know that the Eagles 34-7 rout over the Cowboys on Sunday Night Football will lead NBC to a nightly win.

In its second week, Once Upon A Time held up well, falling only a tenth from last week's premiere to a 3.9 adults 18-49 rating. Desperate Housewives was up a tenth to a 3.1 adults 18-49 rating and  Pan Am was also up a tenth to a 1.9 adults 18-49 rating.

The annual 'Treehouse of Horrors' installment of The Simpsons scored a 4.0 adults 18-49 rating up 33% from its last original, but even that wasn't enough cover for newcomer Allen Gregory which debuted with a 2.4 adults 18-49 rating following The Simpsons. Predictions were too high in the 'guess the ratings' poll with ~60% predicting better than a 2.5.   Family Guy dropped 9% from its last original to 3.2  adults 18-49 rating. At 9:30, The Cleveland Show drew a 2.3 adults 18-49 rating.

We'll need to wait for the finals tomorrow morning as far as CBS' numbers, but the preliminary hour totals are included below.

Broadcast primetime ratings for Sunday, October 30, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 CBS NFL Overrun/60 Minutes 6.8/19 23.53
NBC Football Night in America 3.4/9 9.09
FOX The Cleveland Show (R) 1.9/5 4.84
ABC Once Upon A Time (R) 1.2/3 5.20
7:30 FOX The Simpsons (R) 2.5/7 5.41
8:00 NBC Football Night in America 5.9/14 15.14
FOX The Simpsons 4.0/10 8.01
ABC Once Upon A Time 3.9/9 11.64
CBS 60 Minutes/Amazing Race 3.5/8 14.29
8:30 NBC Sunday Night Football: Cowboys at Eagles 8.5/20 21.98
FOX Allen Gregory (Season Premiere) 2.4/6 4.74
9:00 NBC Sunday Night Football: Cowboys at Eagles 8.5/19 21.26
ABC Desperate Housewives 3.1/7 9.28
FOX Family Guy 3.2/7 5.97
CBS Amazing Race/Good Wife 2.3/5 10.12
9:30 FOX The Cleveland Show 2.3/5 4.63
10:00 NBC Sunday Night Football: Cowboys at Eagles 7.6/19 18.16
CBS Good Wife/CSI: Miami 2.0/5 10.14
ABC Pan Am 1.9/5 5.59

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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