Fox Primetime Ratings for the Week of October 24-30, 2011

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TV Ratings: Once Upon a Time, Cowboys Eagles, Simpsons Sunday

via press release:

NATIONAL NIELSEN RATINGS FOR THE WEEK OF OCTOBER 24 – 30, 2011

 

FOX WINS THREE WEEKS STRAIGHT AND REMAINS ONLY NETWORK TO GAIN

IN BOTH RATINGS AND VIEWERS

 

Network Dominates Week With 2011 MLB WORLD SERIES, THE X FACTOR and

THE SIMPSONS TREEHOUSE OF HORROR

 

FOX earned its third consecutive weekly victory last week and remains the only broadcast network to post a year-over-year gain among both Adults 18-49 (+16%) and Total Viewers (+18%).  Averaging a 3.9/11 rating for the week, FOX widened its lead as this fall’s No. 1 network among Adults 18-49 outperformed the No. 2 network (CBS) by +39% — more than a full rating point advantage.

 

With an astounding seven-game 2011 MLB WORLD SERIES, THE X FACTOR’s very first live performance show and the scarily strong 22nd installment of THE SIMPSONS TREEHOUSE OF HORROR, FOX also won the week among Total Viewers, Adults 18-34 and Teens.

 

Key weekly highlights include:

 

  • The first THE X FACTOR live performance show gave FOX the Tuesday win and posted the highest-rated Tuesday night on any network so far this season.
    • THE X FACTOR delivered a 4.4/12 among Adults 18-49, up +13% in the core adult demo and up +16% in Total Viewers versus the previous Tuesday.
    • THE X FACTOR tied its series premiere rating among Adults 18-49 and was the No. 1 program of the night among Adults 18-49, Adults 18-34 and Teens.
    • THE X FACTOR grew +32% in the core adult demo from its first half hour to its last.

 

  • Game 7 of the 2011 MLB WORLD SERIES drew 25.4 million viewers and is the highest-rated, most-watched game since 2004, when the Boston Red Sox ended their historic World Series drought in Game 4 with 28.8 million viewers.
    • Game 7 was FOX’s single most watched Friday night program in FOX history and gave the network its highest-rated Friday night in more than 15 years among Adults 18-49 (since 10/11/96).

 

  • The complete 2011 MLB WORLD SERIES on FOX averaged 16.6 million viewers, up an impressive +19% over last year’s 14.3 million viewers.  In addition, the 2011 MLB WORLD SERIES posted year-to-year double-digit increases across all key male and adult categories:  Men 12-17 (+30%); Men 18-34 (+24%), Men 18-49 (+17%); Men 25-54 (+16%); Adults 18-34 (+27%); Adults 18-49 (+23%); and Adults 25-54 (+21%).

 

  • FOX closed the week on Sunday with THE SIMPSONS TREEHOUSE OF HORROR XXII, which posted a 4.0/10 among Adults 18-49 — up +8% from last year’s ‘Treehouse of Horror’ episode (3.7/9 on 11/7/10).  In addition, THE SIMPSONS gained +33% week over week and achieved its highest rated telecast in almost 10 months among Adults 18-49 (since 1/9/11).

 

Weekly Program Rankers

FOX had 5 of the Top 20 programs among Adults 18-49: WORLD SERIES GAME 7 (No. 2), WORLD SERIES GAME 6 (No. 3), THE X FACTOR-TUE SP (No. 8), WORLD SERIES GAME 5 (No. 10) and THE SIMPSONS (No. 14).

FOX had 8 of the Top 20 programs among Adults 18-34: WORLD SERIES GAME 7 (No. 2), WORLD SERIES GAME 6 (No. 3), SIMPSONS (No. 4), FAMILY GUY (No. 5), WORLD SERIES GAME 5 (No. 9), THE X FACTOR TUE SP (No. 11), ALLEN GREGORY (No. 18 tie), and THE SIMPSONS 730P SP (No. 18 tie).

FOX had 9 of the Top 20 programs among Teens: WORLD SERIES GAME 7 (No. 2), THE SIMPSONS (No. 3), THE X FACTOR TUE (No. 4 tie), THE CLEVELAND SHOW (No. 4 tie), WORLD SERIES GAME 6 (No. 6), FAMILY GUY (No. 7), THE SIMPSONS 730P SP (No. 11), ALLEN GREGORY (No. 12), and WORLD SERIES GAME 5 (No. 19).

FOX had 4 of the Top 20 programs among Total Viewers:  WORLD SERIES GAME 7 (No. 1), WORLD SERIES GAME 6 (No. 3), WORLD SERIES GAME 5 (No. 10), and THE X FACTOR TUE SP (No. 14).

 

Nightly and Program Highlights – October 24 – 30, 2011

 

MONDAY

7:30-8:02     WORLD SERIES PRE-GAME 5 (S): (Adults 18-49: 1.3/5, 4.6 Mil Total Viewers)

8:02-11:40   WORLD SERIES GAME 5 (S): (Adults 18-49: 4.2/11, 14.3 Mil Total Viewers)

8:00-11:00   FOX PRIME: (Adults 18-49: 3.9/10, 13.5 Mil Total Viewers

 

From 8:02-11:40p the MLB WORLD SERIES GAME 5: ST. LOUIS at TEXAS (S) posted a 4.2/11 among Adults 18-49. FOX ranked #2 for the night among Adults 18-49 and #1 among Adults 18-34 and all key male demos.

TUESDAY

8:00-10:30   THE X FACTOR-TUE SP (S): (Adults 18-49: 4.4/12, 12.1 Mil Total Viewers)

 

FOX won the night among Adults 18-49, Adults 18-34, Adults 25-54 and Teens and posted the highest rated Tuesday on any network so far this season among Adults 18-49.

 

THE X FACTOR posted a 4.4/12 among Adults 18-49, up +13% from last Tuesday (3.9/10) and up +16% in Total Viewers (12.1 vs. 10.4 Mil.)

 

THE X FACTOR posted its highest Adults 18-49 rating since its debut on 9/21/11 (4.4/12) and its highest Adults 25-54 rating ever (5.2/12).

 

From its first half hour to its last THE X FACTOR grew +32% in Adults 18-49 (half hours: 3.7 > 4.2 > 4.5 > 4.5 > 4.9).

 

THE X FACTOR was the No. 1 program of the night in Adults 18-49, Adults 18-34 and Teens.

 

WEDNESDAY

8:00-9:00     GLEE (RS): (Adults 18-49: 0.7/2, 2.5 Mil Total Viewers)

9:00-10:00   GLEE (RS): (Adults 18-49: 0.7/2, 2.2 Mil Total Viewers)

8:00-10:00   FOX PRIME: (Adults 18-49: 0.7/2, 2.4 Mil Total Viewers

 

Airing in place of a rained-out MLB World Series Game 6, encores of GLEE posted a 0.7/2 in both the 8p and 9p hours.  FOX ranked #4 (tie) for the night in Adults 18-49.

THURSDAY

7:30-8:02     WORLD SERIES PRE-GAME 6 (S): (Adults 18-49: 1.7/6, 5.8 Mil Total Viewers)

8:02-12:43   WORLD SERIES GAME 6 (S): (Adults 18-49: 6.5/18, 21.1 Mil Total Viewers)

8:00-11:00   FOX PRIME: (Adults 18-49: 5.6/15, 19.3 Mil Total Viewers

 

From 8:02p-12:43a the MLB WORLD SERIES GAME 6: TEXAS at ST. LOUIS (S) posted a 6.5/18 among Adults 18-49.  FOX won the night among Adults 18-49, Total Viewers, Adults 18-34/25-54 and Teens.

FRIDAY

7:30-8:02     WORLD SERIES PRE-GAME 7 (S): (Adults 18-49: 2.1/8, 7.0 Mil Total Viewers)

8:02-11:29   WORLD SERIES GAME 7 (S): (Adults 18-49: 7.4/22, 25.4 Mil Total Viewers)

8:00-11:00   FOX PRIME: (Adults 18-49: 7.1/22, 24.9 Mil Total Viewers

 

From 8:02-11:29p the MLB WORLD SERIES GAME 7: TEXAS at ST. LOUIS (S) posted a 7.4/22 among Adults 18-49.  FOX won the night among Adults 18-49, Total Viewers, Adults 18-34/25-54 and Teens.

 

FOX posted its highest rated Friday night in over 15 years among Adults 18-49 (since 10/11/96) and highest ever among Total Viewers.

SATURDAY

8:00-10:00      AMERICA’S MOST WANTED (S): (Adults 18-49: 1.5/5, 4.3 Mil Total Viewers)

 

A special AMERICA’S MOST WANTED led FOX to a #2 rank among Adults 18-49, Adults 18-34 and Total Viewers.

 

SUNDAY

7:00-7:30        THE CLEVELAND SHOW (R): (A18?49: 1.2/3, 2.7 Mil Total Viewers)

7:30-7:59        THE SIMPSONS (RS): (A18?49: 2.5/7, 5.5 Mil Total Viewers)

7:59-8:30        THE SIMPSONS: (A18?49: 4.0/10, 8.1 Mil Total Viewers)

8:30-9:00        ALLEN GREGORY (P): (A18?49: 2.4/6, 4.8 Mil Total Viewers)

9:00-9:30        FAMILY GUY: (A18?49: 3.2/7, 6.0 Mil Total Viewers)

9:30-10:00      THE CLEVELAND SHOW: (A18?49: 2.4/5, 4.7 Mil Total Viewers)

7:00-10:00      FOX PRIME: (A18?49: 2.6/6, 5.3 Mil Total Viewers)

 

FOX ranked #3 for the night in Adults 18-49 and #2 in Adults 18-34 and Teens.

At 8p THE SIMPSONS’ TREEHOUSE OF HORROR XXII posted a 4.0/10 in Adults 18-49, up +33% from its performance four weeks ago (10/2/11, 3.0/8) and up +8% from last year’s ‘Treehouse of Horror’ episode (3.7/9 on 11/7/10).

 

THE SIMPSONS achieved its highest rated telecast in almost 10 months among Adults 18-49 (since 1/9/11).

THE SIMPSONS ranked #2 in the 8p half hour among Adults 18-49 and Adults 18-34 and #1 in Teens and outperformed week two of ABC’s Once Upon A Time in head to head competition in the 8p half-hour by +5% (4.0 vs. 3.8)
The series debut of ALLEN GREGORY posted a 2.4/6 in Adults 18-49.
At 9p FAMILY GUY posted a 3.2/7 in Adults 18-49 and ranked #2 in its half-hour among Adults 18-49 and Adults 18-34.

THE CLEVELAND SHOW at 9:30p posted 2.4/5 in Adults 18-49 and ranked #2 in the 9:30p half-hour in Adults 18-34 and Teens.
In the 7p hour encores of THE CLEVELAND SHOW and THE SIMPSONS posted 1.2/3 and 2.5/7, respectively.

 

OCTOBER 24 – 30, 2011

 

TOTAL PRIMETIME

ADULTS 18?49           ADULTS 18?34           VIEWERS (Mil)

FOX    3.9/11              FOX    3.5/11              FOX    12.6

ABC    2.5/7                ABC    1.8/6                ABC    8.9

CBS    2.8/8                CBS    1.7/5                CBS    11.0

NBC    2.3/6                NBC    2.0/6                NBC    6.5

11/12 FOX Programs: Live + 7 in Adults 18-49

Live+Same Day vs. Live + 7 ratings (available through 10/16/11) among Adults 18-49:

 

11/12 Season thru 10/16   Live+Same Day Adults 18-49      Live + 7 Adults 18-49   % Change

HOUSE                                               3.3/8                                        4.3/10                         +30%

TERRA NOVA                                    3.0/7                                        4.1/10                         +37%

GLEE                                                  3.8/11                                      5.0/14                         +32%

NEW GIRL                                          4.5/11                                      6.0/15                         +33%

RAISING HOPE                                  2.9/7                                         3.8/9                          +31%

THE X FACTOR- Wed                        4.2/11                                      4.8/13                         +14%

THE X FACTOR- Thu                         4.0/11                                      4.6/13                         +15%

KITCHEN NIGHTMARES                   1.6/6                                         2.0/7                          +25%

FRINGE                                              1.3/4                                         2.1/6                           +62%

THE SIMPSONS                                 3.4/9                                        3.9/10                         +15%

THE CLEVELAND SHOW                  2.9/7                                         3.2/8                           +10%

FAMILY GUY                                      3.8/9                                        4.7/11                          +24%

AMERICAN DAD                                2.9/6                                         3.3/7                            +14%

 

11/12 FOX Programs: Live +7 in Total Viewers

Live+Same Day vs. Live + 7 ratings (available through 10/16/11) among Total Viewers:

 

11/12 Season thru 10/16   Live+Same Day P2+ (Mil.)      Live + 7 P2+ (Mil.)        % Change

HOUSE                                               8.3                                        10.6                         +28%

TERRA NOVA                                    8.5                                        11.3                         +33%

GLEE                                                  8.7                                        11.6                         +33%

NEW GIRL                                          9.4                                        12.2                         +30%

RAISING HOPE                                  6.4                                         8.0                          +25%

THE X FACTOR- Wed                      12.1                                        13.7                         +13%

THE X FACTOR- Thu                       11.9                                        13.4                         +13%

KITCHEN NIGHTMARES                   3.9                                         4.7                          +21%

FRINGE                                              3.2                                         4.8                           +50%

THE SIMPSONS                                 7.1                                         8.0                          +13%

THE CLEVELAND SHOW                  5.8                                         6.4                          +10%

FAMILY GUY                                      7.3                                         8.9                          +22%

AMERICAN DAD                                5.8                                         6.6                          +14%

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