OWN: Oprah Winfrey Network's Fals Season Up Double Digits in Primetime for Month Of October vs. Last Year

Categories: Network TV Press Releases

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November 1st, 2011

via press release:

OWN: OPRAH WINFREY NETWORK’S FALL SEASON UP DOUBLE DIGITS IN PRIME TIME FOR MONTH OF OCTOBER VERSUS YEAR AGO

 ‘The Rosie Show’ and ‘Oprah’s Lifeclass’ Up Double and Triple Digits For the Month, Up +83% W25-54 and Up +115% W25-54, Respectively

 ‘Our America with Lisa Ling’ Continues Week-to-Week Growth Up Triple Digits Across All Key Demos Versus Year Ago

New Family Docu-Series ‘Welcome to Sweetie Pie’s’ Up Double Digits Across All Key Demos Versus Year Ago

Los Angeles, CA - OWN: Oprah Winfrey Network posted double digit growth in prime for the month of October with the debut of the all-new fall season (+12% W25-54, +4% HH, even total viewers) versus year ago Discovery Health numbers.

Rosie O’Donnell’s new daily talk show “The Rosie Show” (Monday - Friday 7 PM) posted double digit growth for the month across the key demos versus year ago numbers averaging .22 W25-54, .29 HH, 258,000 total viewers; +83% W25-54, +81% HH, +76% P2+. Live Plus 7 data showed growth to 388,000 total viewers during premiere week.

“Oprah’s Lifeclass” (Monday - Friday 8 PM), featuring Oprah as she shares her insights and lessons from the past 25 years of “The Oprah Winfrey Show,” posted triple and double digit growth for the month across the key demos versus year ago numbers averaging .28 W25-54, .34 HH, 302,000 total viewers; +115% W25-54, +79% HH, +69% P2+. Online, “Oprah’s Lifeclass” live webcasts, hosted by Oprah as she interacts with viewers, have seen over 3.5 million video views to date on Oprah.com and via OWN’s and Oprah’s Facebook pages.

OWN weekends feature returning docu-series “Our America with Lisa Ling” (Sundays at 10 PM ET/PT), ranked #17 in its time period among 95 ad-supported cable networks. Sundays third episode continued week-to-week growth with triple digit gains across all key demos for the week versus year ago Discovery Health numbers (.55 W25-54, .54 HH, 542,000 total viewers; +189% W25-54, +108% HH, +126% P2+). New family docu-series “Welcome to Sweetie Pie’s” (Saturdays at 9 PM ET/PT) posted gains across all key demos for the week versus year ago numbers (.34 W25-54, .49 HH, 421,000 total viewers; +100% W25-54, +69% HH, +68% total viewers).

October 2011
Prime:
·        .19 W25-54 / .25 HH / 223,000 P2+
·        Growth vs. DHLTH benchmarks: +12% W25-54, +4% HH, even P2+ versus YAGO October ’10.

The Rosie Show
·        .22 W25-54 / .29 HH / 258,000 P2+
·        Growth vs. DHLTH benchmarks: +83% W25-54, +81% HH, +76% P2+.
·        Live +7: .35 W25-54; 388,000 P2+ (Premiere Week October 10)

Oprah’s Lifeclass
·        .28 W25-54 / .34 HH / 302,000 P2+
·        Growth vs. DHLTH benchmarks: +115% W25-54, +79% HH, +69% P2+.
·        Live +7: .33 W25-54; 350,000 P2+ (Premiere Week October 10)

Week of October 24

Our America with Lisa Ling (Sunday, October 30 at 10 PM)
·        .55 W25-54 / .54 HH / 542,000 P2+
·        Growth vs. DHLTH benchmarks: +189% W25-54, +108% HH, +126% P2+ versus YAGO October ’10.
·        October average: .44 W25-54 / .49 HH / 470,000 P2+
·        Ranked #17 in time period among 95 ad-supported cable networks.

Welcome to Sweetie Pies (Saturday, October 29 at 9 PM)
·        .34 W25-54 / .49 HH / 421,000 P2+
·        Growth vs. DHLTH benchmarks: +100% W25-54, +69% HH, +68% P2+ versus YAGO October ’10.
·        October average: .33 W25-54 / .42 HH / 376,000 P2+

Source: Nielsen Media Research
OWN ratings are coverage ratings.

 
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