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TV Ratings Monday: Halloween No Treat for Broadcast Nets, All Shows Down Except 'Castle'

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November 1st, 2011

 

Scoreboard CBS ABC FOX Uni NBC CW
Adults 18-49: Rating/Share 3.8/10 2.7/7 2.3/6 1.3/4 1.2/3 0.3/1
Adults 18-34: Rating/Share 2.7/8 1.6/5 1.6/5 1.5/5 0.9/3 0.2/1
Total Viewers (million) 11.288 13.901 6.464 3.038 4.299 .941

With viewing levels depressed due to Halloween trick or treating (down 13% at 8pm vs. last week) almost every show took a hit.  CBS won the night with adults 18-49 and ABC was tops with total viewers.

How I Met Your Mother was down 5% to a 4.1 adults 18-49 rating and 2 Broke Girls was down 7% to a 4.2 adults 18-49 rating. Two and a Half Men was off 15% to a 4.7 rating and Mike & Molly dropped 10% to a 3.8 adults 18-49 rating. Hawaii Five-0 was off 6% to a 2.9 adults 18-49 rating.

Terra Nova fell to a series low 2.1 adults 18-49 rating, down 25% from its last original episode two weeks ago. House was down 19% to a 2.5 rating (I expect that's a multi-year low) from its last original.

A repeat of Scared Shrekless at 8p on ABC was down 35% from last year's debut (which was on NBC) to a 1.7 rating.  Dancing with the Stars was down 13% from last week to a 2.8 adults 18-49 rating, its lowest performance show ever.  Castle was the lone show that was up, rising 21% from last week to a 2.9 adults 18-49 rating.

The Sing Off saw its lowest ever rating with adults 18-49, off 7% from last week to a 1.4 rating. As expected (even by Brian Williams and NBC) Rock Center with Brian Williams got crushed in the ratings with a 1.0 adults 18-49 in its premiere.

Note:though I don't expect much in the way of adjustments resulting from this the local CBS affiliate in San Diego carried the Chargers-Chiefs Monday Night Football telecast. In Kansas City, the local ABC affiliate carried it. Update: or maybe not, with the game going into overtime, San Diego viewing makes it into the 8pm hour, and could have boosted the CBS shows more than I originally expected. We'll see in the finals this afternoon...

Late-night results are below the primetime data.

Broadcast primetime  ratings for Monday, October 31, 2011:

Time Net Show 18-49 Rating Viewers (Millions)
8:00 CBS How I Met Your Mother 4.1/13 10.70
FOX Terra Nova 2.1/6 6.38
ABC Scared Shrekless (R) 1.7/6 8.68
NBC The Sing-Off 1.4/4 4.88
CW Ringer (R) 0.3/1 1.02
8:30 CBS 2 Broke Girls 4.2/12 11.14
ABC Dancing with the Stars 2.5/7 14.71
9:00 CBS Two and a Half Men 4.7/12 13.81
ABC Dancing with the Stars 3.0/8 17.07
FOX House 2.5/6 6.55
NBC The Sing-Off 1.3/3 3.89
CW Ringer (R) 0.3/1 0.87
9:30 CBS Mike & Molly 3.8/9 11.53
10:00 CBS Hawaii Five-0 2.9/8 10.28
ABC Castle 2.9/7 12.94
NBC Rock Center with Brian Williams (Premiere) 1.0/3 4.13

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via NBC press notes:

In Late-Night Metered Markets Monday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.7/7; and ABC's combo of "Nightline," 3.4/8; and "Jimmy Kimmel Live," 1.6/5.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; "Late Show," 0.7/3; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.5/3.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.4/5).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) tied "Late Late Show" (0.5/3).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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