'NCIS,' 'NCIS: Los Angeles' and 'Unforgettable' All Sweep Their Time Periods in Viewers and Key Demographics

Categories: Network TV Press Releases

Written By

November 2nd, 2011

via press release:

"NCIS," "NCIS: LOS ANGELES" AND "Unforgettable" ALL SWEEP THEIR TIME PERIODS IN VIEWERS AND KEY DEMOGRAPHICS

 

"NCIS" Leads Tuesday in Viewers and Adults 18-49

 

            NCIS, NCIS: LOS ANGELES and Unforgettable all swept their time periods in viewers and key demographics leading CBS to a nightly win in these measures, according to Nielsen preliminary live plus same day ratings for Tuesday, Nov. 1.

 

 

NCIS was first in households (12.1/19), viewers (19.38m), adults 25-54 (5.5/14) and adults 18-49 (3.9/11) for the seventh consecutive week.  NCIS was the night's #1 program in households, viewers, adults 25-54 and adults 18-49.  First-run episodes of NCIS beat first-run episodes of "Glee" every week this season in households, viewers, adults 25-54 and adults 18-49.  If the ratings hold, NCIS will beat "Glee" by its largest margin to date in households (+7.5), viewers (+11.95m), adults 25-54 (+2.6) and adults 18-49 (+1.0).

 

NCIS: LOS ANGELES was first in viewers (15.59m), adults 25-54 (4.8/11) and adults 18-49 (3.4/09).

 

Unforgettable was first in households (7.3/12), viewers (11.27m), adults 25-54 (3.2/08) and adults 18-49 (2.3/06).  Unforgettable won the 10:00-11:00 PM time slot in households, viewers and adults 25-54 for the seventh consecutive week, first in adults 18-49 for the sixth time in seven weeks.

 

For the night, CBS was first in households (9.7/15), viewers (15.41m), adults 25-54 (4.5/11) and adults 18-49 (3.2/09).  All three CBS dramas won their time periods in viewers, adults 25-54 and adults 18-49.  CBS won every Tuesday this season in viewers.

 

Updated Tuesday ratings will be available this afternoon.

 

Note:  DVR penetration is at 42%, up from 38% last year.  Last fall, Live+7 audiences for original entertainment series on CBS gained over 1.8 million viewers, on average, over Live+ Same Day ratings, more than any other network.  This season, we expect DVR penetration to continue to increase and, as a result, we expect DVR playback audiences to grow as well.

 
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