What Would You Rather? Baseball vs. Zooey Deschanel
Some of the comments about Fox being back in its regular schedule pattern this week have been reasonable. But some of them are not. Forgive me for being a little sleep deprived.
What would you rather have? Over six half hours that averaged over a 7.0 adults 18-49 rating (game 7 of the World Series) and another 6 hours that averaged over a 6.0 adults 18-49 rating and a whole bunch of other half hours that averaged over a 4.0 that might make you take it on the chin by ~20% for a few half hours with your regular programming.
Or would you rather give up all those good to great baseball half hours to spare any slippage for New Girl, Raising Hope and Glee due to long breaks? Try to ask the question from the perspective of Fox, which is trying to make as much money as it possibly can rather than asking it from a “but I LOVE Glee and I do NOT love baseball!” perspective.
Long before New Girl was a glimmer in Fox’s eye, it had the baseball deal. It’s reasonable to speculate about whether that deal is worth it for Fox in general, but there’s no doubt it was worth it this year. This year had a game 7 of the World Series for the first time in 9 years.
Don’t get me wrong, the result is hardly optimal for Fox’s regular programming (true for Terra Nova and House too) , but Fox’s priority is to optimize for the best overall ratings , not the best ratings for particular shows. That’s not always an easy task. There’s no doubt the break didn’t do an already languishing Glee any favors (though it’s pretty clear that whatever ails Glee isn’t just about baseball) and it’s way too early to tell whether David Freese not only sucked the life out of Texas Rangers fans, but also New Girl, but based on last night’s numbers I’d guess New Girl will be just fine.