ABC Sweeps Daytime Across All Target Women, Ranking No. 1 in Women 18-34, 18-49 and 25-54

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via press release:

Fringe Ratings Report: ABC Daytime Programming — Week of Oct. 24, 2011

 

ABC Sweeps Daytime Across All Target Women, Ranking

No. 1 in Women 18-34, Women 18-49 and Women 25-54

 

 

“The Chew” Posts 3rd Consecutive Week of Increases; Hits Series Highs

in Total Viewers, Women 18-34, Women 18-49 and Women 25-54

 

“The View” is Daytime’s No. 1 Program in Women 18-34,

and No. 2 in Women 18-49 and Women 25-54

 

“The View,” “One Life to Live” and “General Hospital” Rank

Among Daytime’s Top 3 Programs in Women 18-49

 

ABC Daytime

 

  • ABC ranked as Daytime’s No. 1 network in Women 18-34 (0.7 rating/200,000 – tie), Women 18-49 (1.0 rating/652,000 – tie) and Women 25-54 (1.4 rating/847,000)

 

  • Surging by double-digit percentages and growing its total audience for the 3rd straight week, “The Chew” generated series highs across all target demos: Total Viewers (2.156 million), Women 18-34 (179,000), Women 18-49 (500,000) and Women 25-54 (658,000).

 

  • “The View” was Daytime’s most-watched program in Women 18-34 (228,000), and placed a strong No. 2 in Women 18-49 (745,000) and Women 25-54 (993,000).

 

  • In Women 18-49, “The View” (No. 2 – 1.2 rating/745,000), “One Life to Live” (No. 3T – 1.1 rating/684,000) andGeneral Hospital” (No. 3T — 1.1 rating/679,000) positioned among the week’s Top 3 Daytime programs.

 

  • In Women 25-54, “The View” (No. 2 – 1.6 rating/993,000), “General Hospital” (No. 3 — 1.5 rating/894,000) and “One Life to Live” (No. 4T – 1.4 rating/842,000) stood among the week’s Top 4 Daytime programs.

 

 

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks

 

Daytime Rank:        Total Viewers                Women 18-49 (Rtg/000s)

No. 1 CBS   3.35 million       No. 1T  ABC    1.0/652,000

                No. 2 ABC   2.69 million       No. 1T  NBC    1.0/611,000

                No. 3 NBC   2.35 million       No. 3   CBS    0.9/597,000

 

 

 

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

 

Program                    Net                 Rtg/000s

The Young & the Restless   CBS             1.5/943,000

The View                   ABC             1.2/745,000

One Life to Live                ABC             1.1/684,000

General Hospital           ABC             1.1/679,000

Bold and the Beautiful     CBS             1.0/636,000

Days of Our Lives          NBC             1.0/611,000

 

Source: NTI, Live + Same Day:  Week of 10/24/11. All ranks/ties based on rating unless otherwise noted.

 

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