via press release:
CBS STARS TO TAKE OVER THE NETWORK’S FACEBOOK PAGES AND TWITTER FEEDS FOR A FULL WEEK
Stars to Program These Social Media Sites With Commentary, Pictures, Videos, Exclusive Content and Answers to Fans Questions
“CBS Social Media Sweep Week” Runs Nov. 5-11
ENTERTAINMENT TONIGHT Teases “Social Sweep Week” in Exclusive Video
LOS ANGELES, Nov. 3, 2011 — Stars across CBS will take over the network’s Facebook pages and Twitter feeds for a full week from Nov. 5-11. As part of “CBS SOCIAL SWEEP WEEK,” talent from Entertainment and Sports will program the official social media sites for their respective shows on the day of their broadcast that week.
Each morning, fans can log on to CBS’s Twitter or Facebook accounts, or CBS.com for a special message revealing which stars from that night’s CBS Television Network lineup will be taking over their show’s social media accounts. Throughout the day, fans will be able to view pictures, videos, exclusive show content and status updates posted by the talent, and will also be able to interact by asking questions and commenting on postings.
The event kicks off on Saturday, Nov. 5 when CBS Sports broadcasts the most highly anticipated college football game of the year as #1-ranked LSU takes on #2-ranked Alabama. The social media takeover continues throughout CBS’s top-rated primetime schedule for the following week.
The CBS SOCIAL SWEEP WEEK schedule is as follows:
Saturday, Nov. 5
Sunday, Nov. 6
- NFL on CBS
Monday, Nov. 7
- MIKE & MOLLY
Tuesday, Nov. 8
- : Los Angeles
Wednesday, Nov. 9
- SURVIVOR: SOUTH PACIFIC
- : CRIME SCENE INVESTIGATION
Thursday, Nov. 10
Friday, Nov. 11
- : NY
The social media initiative follows CBS’s successful “Tweet Week” campaigns last April and September, during which CBS stars live tweeted during shows in primetime over the course of a full week.
Follow CBS on Twitter: twitter.com/cbs
Follow CBS on Facebook: facebook.com/cbs