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Updated TV Ratings Wednesday: 'The X Factor' Slips, But Fox Wins; 'Revenge' Higher; A Night of Series Lows for NBC

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November 3rd, 2011

Scoreboard FOX ABC CBS NBC Uni CW
Adults 18-49: rating/Share 3.9/10 3.5/9 3.3/9 1.5/4 1.4/4 0.6/2
Adults 18-34: Rating/Share 3.3/10 3.0/9 1.9/6 1.2/4 1.6/5 0.6/2
Total Viewers (million) 11.496 9.348 11.771 6.065 3.269 1.497

Fox won the night with advertiser coveted adults 18-49 and CBS led with total viewers.

The X Factor scored a 3.9 adults 18-49 rating between 8-10p, down from the 4.4 its last telecast drew a week ago Tuesday. The X Factor has typically seen small adjustments up in the final national numbers. Update: Fox requested time zone adjusted Fast Nationals which bumped The X Factor up to a 4.0 adults 18-49 rating between 8-10p.  While that's still down four tenths from last Tuesday, it was down only a tenth from the last Wednesday telecast four weeks ago.

Modern Family led the night with a 5.6 adults 18-49 rating, down a tenth from its last original two weeks ago, and a season low. Revenge was up 11% to a 3.0 adults 18-49 rating, its second best performance of the season. Earlier in the night The Middle was down 9% to a 2.9 adults 18-49 rating, and Suburgatory was also down 9% to a 3.1.  The 3.5 adults 18-49 rating for Happy Endings was steady vs. last week.

CBS's Survivor was flat with a 3.5 adults 18-49 rating, and Criminal Minds was down 8% from its last original two weeks ago to a 3.6 adults 18-49 rating, a season low. CSI was up 4% to a 2.7 adults 18-49 rating.

NBC's Up All Night dropped 14% in its 8pm original to a series low 1.8 adults 18-49 rating. Harry's Law was down 15% from its last original to a series low 1.1 adults 18-49 rating. Law & Order: SVU was down 9% to a 2.0 adults 18-49 rating, tied for a series low.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, November 2, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX The X Factor 3.7/10 11.18
CBS Survivor: South Pacific 3.5/10 11.87
ABC The Middle 2.9/9 9.35
NBC Up All Night 1.8/5 4.75
CW Ringer (R) 0.4/1 1.20
8:30 ABC Suburgatory 3.1/8 8.49
NBC Up All Night (R) 1.2/3 3.39
9:00 ABC Modern Family 5.6/14 13.25
FOX The X Factor 4.1/10 11.81
CBS Criminal Minds 3.6/9 12.80
NBC Harry's Law 1.1/3 7.09
CW America's Next Top Model 0.8/2 1.80
9:30 ABC Happy Endings 3.5/9 7.85
10:00 ABC Revenge 3.0/8 8.57
CBS CSI 2.7/7 10.64
NBC Law & Order: SVU 2.0/5 7.04

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via NBC press note:

In Late-Night Metered Markets Wednesday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.9/8; and ABC's combo of "Nightline," 3.3/8; and "Jimmy Kimmel Live," 1.7/5.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.8/4; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.6/3.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/5).  In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.5/3).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Starting with data for Mon 3/28/11, all program ratings will now include multiple viewings of a telecast on a DVR. Previously only the first viewing was counted. HUT/PUT will now consist of Live TV viewing and DVR playback at time of play. Previously, HUT/PUT consisted of live viewing and DVR playback credited to time of live telecast.Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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