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Live+7 DVR Ratings: 'Modern Family' Tops Absolute Gains, 'Private Practice' Tops % Gains In Week 5

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November 7th, 2011


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 81 such programs in the complete data for the week, which is essentially a full schedule of new broadcast episodes.

During week five of the 2011-12 broadcast season (Oct 17-23, 2011),  Modern Family and Private Practice topped the rankings for the week's DVR viewing added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods.

As is typical during weeks it airs originals, Modern Family once again led all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 2.3 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.

Private Practice  led the % adults 18-49 ratings increase from DVR viewing, adding 52% to its Live+Same Day adults 18-49 ratings.

Modern Family also topped the absolute average viewership gained from DVR viewing, adding 4.39 million viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+SD ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 Modern Family-10/19/2011 ABC 5.7 8.0 2.30 40.4%
2 Two and a Half Men-10/17/2011 CBS 5.3 7.0 1.70 32.1%
3 GREY'S ANATOMY-10/20/2011 ABC 3.6 5.2 1.60 44.4%
4 HOUSE-10/17/2011 FOX 3.1 4.6 1.50 48.4%
5 Big Bang Theory, THE-10/20/2011 CBS 5.1 6.5 1.40 27.5%
6 Once Upon A Time-10/23/2011 ABC 4.0 5.2 1.20 30.0%
7 Private Practice-10/20/2011 ABC 2.3 3.5 1.20 52.2%
8 Terra Nova-10/17/2011 FOX 2.8 4.0 1.20 42.9%
9 REVENGE-10/19/2011 ABC 2.5 3.6 1.10 44.0%
10 Criminal Minds-10/19/2011 CBS 3.9 5.0 1.10 28.2%
11 Hawaii Five-0-10/17/2011 CBS 3.1 4.2 1.10 35.5%
12 NCIS-10/18/2011 CBS 3.9 5.0 1.10 28.2%
13 How I Met Your Mother-10/17/2011 CBS 4.2 5.3 1.10 26.2%
14 NCIS: LOS ANGELES-10/18/2011 CBS 3.3 4.2 0.90 27.3%
15 Castle-10/17/2011 ABC 2.5 3.4 0.90 36.0%
16 Desperate Housewives-10/23/2011 ABC 3.0 3.9 0.90 30.0%
17 CSI-10/19/2011 CBS 2.6 3.5 0.90 34.6%
18 Mentalist, THE-10/20/2011 CBS 2.5 3.4 0.90 36.0%
19 Person Of Interest-10/20/2011 CBS 2.7 3.6 0.90 33.3%
20 Law And Order:SVU-10/19/2011 NBC 2.2 3.1 0.90 40.9%
21 PARENTHOOD-10/18/2011 NBC 2.0 2.9 0.90 45.0%
22 Up All Night-10/19/2011 NBC 2.1 3.0 0.90 42.9%
23 2 Broke Girls-10/17/2011 CBS 4.4 5.3 0.90 20.5%
24 MIKE & MOLLY-10/17/2011 CBS 3.9 4.7 0.80 20.5%
25 Pan Am-10/23/2011 ABC 1.8 2.6 0.80 44.4%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 Private Practice-10/20/2011 ABC 2.3 3.5 1.20 52.2%
2 Supernatural-10/21/2011 CW 0.8 1.2 0.40 50.0%
3 HOUSE-10/17/2011 FOX 3.1 4.6 1.50 48.4%
4 PARENTHOOD-10/18/2011 NBC 2.0 2.9 0.90 45.0%
5 GREY'S ANATOMY-10/20/2011 ABC 3.6 5.2 1.60 44.4%
6 Pan Am-10/23/2011 ABC 1.8 2.6 0.80 44.4%
7 SECRET CIRCLE-10/20/2011 CW 0.9 1.3 0.40 44.4%
8 REVENGE-10/19/2011 ABC 2.5 3.6 1.10 44.0%
9 Terra Nova-10/17/2011 FOX 2.8 4.0 1.20 42.9%
10 Up All Night-10/19/2011 NBC 2.1 3.0 0.90 42.9%
11 Blue Bloods-10/21/2011 CBS 1.7 2.4 0.70 41.2%
12 Law And Order:SVU-10/19/2011 NBC 2.2 3.1 0.90 40.9%
13 Modern Family-10/19/2011 ABC 5.7 8.0 2.30 40.4%
14 RINGER-10/18/2011 CW 0.8 1.1 0.30 37.5%
15 Castle-10/17/2011 ABC 2.5 3.4 0.90 36.0%
16 Mentalist, THE-10/20/2011 CBS 2.5 3.4 0.90 36.0%
17 Hawaii Five-0-10/17/2011 CBS 3.1 4.2 1.10 35.5%
18 CSI-10/19/2011 CBS 2.6 3.5 0.90 34.6%
19 Gossip Girl-MON-10/17/2011 CW 0.6 0.8 0.20 33.3%
20 Nikita-10/21/2011 CW 0.6 0.8 0.20 33.3%
21 Person Of Interest-10/20/2011 CBS 2.7 3.6 0.90 33.3%
22 CSI: NY-10/21/2011 CBS 1.8 2.4 0.60 33.3%
23 AMERICA'S Top Model-11-10/19/2011 CW 0.9 1.2 0.30 33.3%
24 Two and a Half Men-10/17/2011 CBS 5.3 7.0 1.70 32.1%
25 Body Of Proof-10/18/2011 ABC 1.9 2.5 0.60 31.6%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net Viewers L+SD (Rating) ViewersL+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 MODERN FAMILY-10/19/2011 ABC 13045 17436 4391 33.7%
2 Two and a Half Men-10/17/2011 CBS 15140 18575 3435 22.7%
3 Hawaii Five-0-10/17/2011 CBS 11073 14385 3312 29.9%
4 Mentalist, THE-10/20/2011 CBS 12526 15690 3164 25.3%
5 GREY'S ANATOMY-10/20/2011 ABC 9529 12595 3066 32.2%
6 HOUSE-10/17/2011 FOX 8336 11314 2978 35.7%
7 Criminal Minds-10/19/2011 CBS 13152 16104 2952 22.4%
8 Big Bang Theory, THE-10/20/2011 CBS 14929 17751 2822 18.9%
9 Castle-10/17/2011 ABC 11232 14052 2820 25.1%
10 NCIS-10/18/2011 CBS 19411 22179 2768 14.3%
11 Blue Bloods-10/21/2011 CBS 10901 13587 2686 24.6%
12 Person Of Interest-10/20/2011 CBS 12423 15064 2641 21.3%
13 Body Of Proof-10/18/2011 ABC 9271 11906 2635 28.4%
14 Terra Nova-10/17/2011 FOX 8310 10871 2561 30.8%
15 Once Upon A Time-10/23/2011 ABC 12935 15479 2544 19.7%
16 REVENGE-10/19/2011 ABC 7988 10528 2540 31.8%
17 CSI-10/19/2011 CBS 10789 13255 2466 22.9%
18 NCIS: LOS ANGELES-10/18/2011 CBS 15313 17709 2396 15.6%
19 HARRY'S LAW-10/19/2011 NBC 8388 10763 2375 28.3%
20 Law And Order:SVU-10/19/2011 NBC 7655 9982 2327 30.4%
21 PRIVATE PRACTICE-10/20/2011 ABC 6382 8586 2204 34.5%
22 Unforgettable-10/18/2011 CBS 11876 14034 2158 18.2%
23 Desperate Housewives-10/23/2011 ABC 9175 11252 2077 22.6%
24 PARENTHOOD-10/18/2011 NBC 5035 7032 1997 39.7%
25 2 Broke Girls-10/17/2011 CBS 11471 13374 1903 16.6%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 
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