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TV Ratings Sunday: 'Once Upon a Time' Falls, But Not Far; Ravens-Steelers Dominates Night

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November 7th, 2011

 

Scoreboard NBC FOX ABC CBS Uni
Adults 18-49: Rating/Share ** 4.6/11 2.4/6 2.2/5 1.2/3
Adults 18-34: Rating/Share ** 4.7/12 2.0/5 1.2/3 1.1/3
Total Viewers (million) ** 10.867 7.357 10.320 2.937

Due to the nature of live sports programming the ratings for NBC (NFL Football), Fox (NFL Overrun) and CBS (Regional overruns) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

NBC won the first night of standard time with adults 18-49 and total viewers, though having Sunday Night Football and an AFC North rivalry game between the Steelers and the Ravens that ultimately went down to the wire was more important than the clocks falling back.

The Simpsons held up well, falling only 8% from last week's annual 'Treehouse of Horror' episode to 3.7 adults 18-49 rating. Allen Gregory slipped 13% from its weak debut to a 2.1 adults 18-49 rating.  Family Guy fell 6% to a 3.0 adults 18-49 rating and American Dad was down 7% versus its last original on October 2 to a 2.5 adults 18-49 rating.

Once Upon A Time slipped a little in its third week, but it was only down 5% to a 3.7 adults 18-49 rating. The performance the first three weeks has to be very encouraging for ABC.  Desperate Housewives fell 10% from last week to a 2.8 adults 18-49 rating.  Pan Am was steady at a series low 1.8 adults 18-49 rating.

CBS had regional overruns of about 30 minutes in nearly 13% of the country so expect adjustments to these preliminary numbers, but in the preliminary numbers 60 Minutes was down 46% from last week to a season low 2.2 adults 18-49 rating. The Amazing Race was down 13% from last week to a season low 2.6 adults 18-49 rating and The Good Wife was up 5% to a 2.1 adults 18-49 rating. CSI: Miami saw a series low, down 14% from last week to a 1.9 adults 18-49 rating.

Broadcast primetime ratings for Sunday, November 6, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 FOX NFL Overrun 9.6/25 25.99
NBC Football Night in America 2.7/7 7.85
CBS 60 Minutes 2.2/6 13.74
ABC Once Upon A Time (R) 1.1/3 4.12
7:30 FOX The OT 6.4/16 16.42
8:00 NBC Football Night in America 6.1/14 16.70
ABC Once Upon A Time 3.7/9 11.38
FOX The Simpsons 3.7/9 7.97
CBS Amazing Race 2.6/6 9.98
8:30 NBC Sunday Night Football: Ravens at Steelers 8.7/20 22.80
FOX Allen Gregory 2.1/5 4.31
9:00 NBC Sunday Night Football: Ravens at Steelers 7.8/17 19.98
FOX Family Guy 3.0/7 5.73
ABC Desperate Housewives 2.8/6 8.69
CBS The Good Wife 2.1/5 8.99
9:30 FOX American Dad 2.5/6 4.78
10:00 NBC Sunday Night Football: Ravens at Steelers 7.5/19 17.80
CBS CSI: Miami 1.9/5 8.57
ABC Pan Am 1.8/4 5.24

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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