‘ABC World News with Diane Sawyer’ Cuts Total Viewer and Demo Gaps with ‘NBC Nightly News’ Year-to-Year

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

“ABC World News with Diane Sawyer” Cuts Total Viewer and Demo Gaps with

“NBC Nightly News” Year-to-Year – Narrows Total Viewer Gap by 29%


ABC Outperforms “CBS Evening News” by 1.61 Million Viewers and by 310,000 Adults 25-54


Season-to-date, “ABC World News” Increases Both Total Viewing and Demo Audiences


For the week of October 31, 2011, “ABC World News with Diane Sawyer” averaged 7.65 million Total Viewers and a 1.6 rating/6 share/1.97 million among Adults 25-54, according to Nielsen Media Research.  Growing its overall audience week to week by 2%, “World News” hit a 10-week high in Total Viewers – best since w/o 8/22/11.  In addition, the ABC evening newscast improved on the year-ago week by 6% in Total Viewers (7.23 million on w/o 11/1/10), building year-to-year in all 7 weeks of the season.


“ABC World News” cut the gaps with “NBC Nightly News” among both Total Viewers (-29% – 1.03 million vs. 1.45 million) and Adults 25-54 (-2% – 508,000 vs. 521,000) compared to the year-ago week.


“ABC World News” outperformed the “CBS Evening News” by 1.61 million Total Viewers and by 310,000 Adults 25-54.


Season to date, “World News” is up in both Total Viewers (+5%) and Adults 25-54 (+4%) compared to the same point last season.  Additionally, “World News” has cut its season-to-date gaps with “NBC Nightly News” in both Total Viewer (-8%) and Adults 25-54 (-3%), posting its smallest news demo margin (312,000) with the NBC program in 3 years – since the 2008-09 season.


“ABC World News with Diane Sawyer” airs at 6:30 p.m., (ET) on the ABC Television Network.  Michael Corn is the executive producer of the broadcast.


EVENING NEWS (Week of October 31, 2011)

  Total Viewers     Adults 25-54      Households
ABC       7,647,000  1.6/6; 1,973,000     5.2/10
NBC   8,672,000  2.1/8; 2,481,000     5.8/11
CBS   6,042,000  1.4/5; 1,663,000     4.0/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 10/31/11, 10/24/11 & 11/1/10.  2011-2012 Season (9/19 – 11/6/11) and 2010-2011 Season (9/20 – 11/7/10).

blog comments powered by Disqus