via press release:
Greetings from Bikini Bottom! – ‘Follow’’s Latest Adventure on Twitter
Nickelodeon’s hits the Twitter-verse once again with a virtual twist on the snail-mail post card. SquarePants and the Bikini Bottom gang will kick off Runaway Road Trip week, tweeting photo postcards documenting their vacation-related escapades. Five all-new ‘get-away’-themed SquarePants episodes will air on Nickelodeon at 5:00 - 5:30 p.m. (ET/PT) every day this week.
Photos tweeted twice daily will correspond with the storyline of the day’s on-air Runaway Road Trip premiere. Featuring 10 pieces of original artwork made exclusively for Twitter, the characters will interact with one another and share commentary on their friends’ photos. Fans can follow the adventures with images and tweets by SpongeBob, Mr. Krabs, Plankton, Squidward, Patrick, Karen, Sandy, Pearl Krabs and ’s parents, Claire SquarePants and Harold SquarePants.
Runaway Road Trip week culminates on TV with an all-new half-hour special that follows SpongeBob and Patrick as they take a family road trip with SpongeBob's parents in "A SquarePants Family Vacation,” on Friday, November 11, at 5:00p.m. (ET/PT).
SpongeBob is no stranger to social media. In January, Nickelodeon broke new ground with the Facebook premiere of an original animated program, “Trenchbillies,” in advance of its TV debut. In July, Nickelodeon debuted an exclusive made-for-Twitter original story, The Ice Race Cometh: A Twitter Tale. Nickelodeon currently has more than 90 million fans on Facebook across all of its pages, and SpongeBob himself has amassed 28 million, more than The Beatles and President Obama.
Road Trip Week Episode Descriptions:
- Monday, November 7
5 p.m. – SpongeBob SquarePants "Walking The Plankton" – Plankton sends Mr. Krabs and SpongeBob on a free cruise so he can steal the Krabby Patty formula while they're gone-but when Krabs takes the formula with him, Plankton is forced to secretlythe cruise as well so he can try to steal the formula.
- Tuesday, November 8
5 p.m. – SpongeBob SquarePants "Patrick's Staycation" – Patrick decides it's time to take a vacation, but he can't afford to get away. SpongeBob comes up with the perfect solution: a staycation!
- Wednesday, November 9
5 p.m. – SpongeBob SquarePants "Mr. Krabs Takes A Vacation" – Mr. Krabs takes Pearl and SpongeBob on a vacation to the Ocean Mint, where they print all of Bikini Bottom's money. But when Mr. Krabs learns that money is shredded and burned when it gets too old, he makes it his personal mission to save all those poor dollar bills from destruction.
- Thursday, November 10
5 p.m. – SpongeBob SquarePants "Mooncation"— As Sandy prepares for a relaxing vacation alone on the moon, SpongeBob decides to surprise her with a "Have fun on the moon" cake. But just as SpongeBob gets in the rocket to give Sandy the cake, they blast off into space with SpongeBob as an accidental stowaway!
- Friday, November 11
5 p.m. – SpongeBob SquarePants "A SquarePants Family Vacation" – SpongeBob and Patrick are on an exciting road trip to the Great Barrier Reef with SpongeBob's mom and dad when their boat suddenly breaks down. While the group waits at a service station for their boat to be fixed, SpongeBob and Patrick decide to pass the time at a nearby playground. But when Patrick's overly rambunctious swinging on the swing set propels him into a ravine, the boys find themselves stumbling into a weird world and have the adventure of a lifetime!