via press release:
HALFTIME REPORT: NFL GAME VIEWERSHIP DOUBLES BROADCAST PRIMETIME IN SEASON OF FANTASTIC FINISHES
NFL Games Rank as 13 of TV’s 15 Most-Watched Shows this Season
19 of 20 Most-Watched Shows among Adults 18-49 &
8 Most-Watched Shows on Cable
Fans have made the 2011 NFL season must-see TV for good reason…they have been captivated by the fantastic finishes. In Week 9, all five 4:00 PM ET games, the Sunday night game and the Monday night game were all within one score (eight points) in the fourth quarter – putting the NFL on an active seven-game streak of fantastic finishes. For the season, more than two thirds of games (90 of 130) have been one-score games in the fourth quarter.
The average NFL game telecast (including broadcast and cable) has drawn 17.9 million viewers – more than double the average primetime viewership (8.4 million) for the big four broadcast networks in the new television season, according to information provided by The Nielsen Company. In addition, NFL games account for 13 of the 15 most-watched programs on television since the NFL season kicked off on Sept. 8 (chart below).
Following are some fast facts at midseason:
- NFL games account for 19 of the 20 most-watched programs on television (since Sept. 8) among adults aged 18-49 – with each of the broadcast networks televising NFL games represented on that list.
- An NFL game telecast has been television’s most-watched program in seven of the nine weeks of the NFL season.
- ESPN games rank as the eight most-watched shows on cable this fall.
- NBC’s is averaging a record 21.4 million viewers through Week 9 and ranks as the No. 1 show in primetime this television season in the key Adult 18-49 demographic. NBC’s opener (Cowboys-Jets on Sept. 11) was the most-watched SNF game ever with 25.8 million viewers.
- FOX is averaging 20.0 million viewers* – on pace for its most-watched season ever. The Oct. 16 FOX national telecast (mostly Cowboys-Patriots) is the most-watched sporting event since with an average of 28.4 million viewers. XLV
- CBS is averaging 17.1 million viewers* – the network’s second most-watched season since it began televising the AFC package in 1998.
- NFL Network viewership is up 21 percent in primetime and up 17 percent for its Sunday programming.
- On NFL.com, fans have accessed more than twice as much video than last year at this point with page views increasing 64 percent.
(*NOTE: Final CBS and FOX numbers will be available Thursday when the Sunday Nov. 6 regional/single game numbers are released. Estimates for those telecasts are included in the above averages.)
Following are the most-watched programs on television since the beginning of the NFL season:
|1. CBS’(Season Premiere), 9/19||28.7 million|
|2. FOX Sunday National (mostly Cowboys-Patriots), 10/16||28.4 million|
|3. FOX Sunday National (mostly Giants-Patriots), 11/6||28.2 million|
|4. NBC Thursday Night Kickoff Game (Saints-Packers), 9/8||27.1 million|
|5. FOX Sunday National (mostly Giants-Redskins), 9/11||25.8 million|
|6. NBC(Cowboys-Jets), 9/11||25.8 million|
|7. FOXGame 7 (Rangers-Cardinals), 10/28||25.4 million|
|8. CBS Sunday National (mostly Patriots-Steelers), 10/30||24.6 million|
|9. FOX Sunday National (mostly Packers-Vikings), 10/23||24.3 million|
|10. FOX Sunday National (mostly Packers-Bears), 9/25||24.0 million|
|11. NBC(Eagles-Falcons),9/18||23.4 million|
|12. FOX Sunday Single (mostly Lions-Cowboys), 10/2||23.3 million|
|13. CBS Sunday National (mostly Packers-Broncos), 10/2||23.0 million|
|14. NBC(Cowboys-Eagles), 10/30||23.0 million|
|15. CBS Sunday National (mostly Chargers-Patriots), 9/18||22.7 million|
Source: NFL & The Nielsen Company