Tuesday’s #1 Most-Watched Comedy, ABC’s Last Man Standing Posts Big Year-to-Year Time-Slot Gains

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via press release:

Quick Take for Tuesday, November 8, 2011

(Fast Affiliate Live + Same Day Ratings)


ABC Outdraws NBC and Fox by More than 4 Million Viewers Each on Tuesday


Tuesday’s No. 1 Comedy, ABC 8pm Self-Starter “Last Man Standing”

Outdraws Fox’s Runner-Up “Glee”-led “New Girl” by 2.4 Million Viewers


ABC’s “Man Up!” Spikes Week to Week by 38% in Teens 12-17 to Hit a Series High


At 9pm, ABC’s “DWTS: The Results” is No. 2 in Viewers and No. 1 in Key Women


Shooting Up 41% Over its Year-Ago Broadcast, ABC’s “In the Spotlight with Robin Roberts: All Access Nashville” Outdraws NBC’s “Parenthood” by 3.4 Million Viewers


Tuesday Night (8:00-11:00 p.m.)

ABC once again finished as the No. 2 most-watched network (10.4 million) on Tuesday evening to CBS, besting Fox by 4.1 million viewers (6.3 million) and NBC by 4.1 million (6.3 million).


“Last Man Standing” (8:00-8:30 p.m.)

Starting out the night for ABC at 8:00 p.m. opposite CBS’ top-rated “NCIS,” ABC’s “Last Man Standing” (9.2 million) stood as the 2nd-most-watched TV show overall, topping Fox’s “Glee” by 2.3 million viewers (6.9 million) and NBC’s “The Biggest Loser 12” by 2.5 million viewers (6.7 million).  The new broad-skewing ABC comedy continued to beat out NBC’s veteran “Biggest Loser” among Adults 18-49 (+18% – 2.6/7 vs. 2.2/6), while once again finishing No. 2 in its time slot with Adults 25-54 and key Men (M18-49/M25-54).


  • ABC self-starter “Last Man Standing” qualified as Tuesday’s most-watched comedy overall, outdrawing Fox’s runner-up “Glee”-led “New Girl” (6.8 million) at 9:00 p.m. by 2.4 million viewers.


  • “Last Man Standing” improved its half-hour for ABC over the year-ago night (“No Ordinary Family” on 11/9/10 = 7.6 million and 2.1/6) by wide margins in viewers (+21%) and young adults (+24%).


  • The ABC freshman comedy retained 100% of its week-ago Fast Affiliate Adult 18-49 number and grew +23% in Teens 12-17 to hit its 2nd-highest number yet.


“Man Up!” (8:30-9:00 p.m.)

At 8:30 p.m. against stiff competition from the second half-hours of “NCIS” and “Glee,” ABC’s “Man Up!” held nearly all of its viewers (97% – 6.2 million vs. 6.4 million) and young adults (94% – 1.7/5 vs. 1.8/5) week to week, while spiking +38% in Teens 12-17 to deliver a series high.


“Dancing with the Stars: The Results” (9:00-10:00 p.m.)

Building on its lead-in at 9:00 p.m. and growing throughout its broadcast, ABC’s “Dancing with the Stars: The Results” registered as the 2nd-most-watched TV show in its hour (14.9 million), more than doubling the audiences for “The Biggest Loser” (+116% – 6.9 million) and Fox’s comedies (+161% – “New Girl”/”Raising Hope” – 5.7 million). In addition, the ABC dancing results program ranked No. 1 in its slot with key Women (W18-49/W25-54).  “Dancing” defeated its NBC unscripted competition in the hour among Adults 18-49 (+8% – 2.7/7 vs. 2.5/6).  Attorney and TV personality Nancy Grace was the eighth celebrity dancer to leave the ABC dance competition this season.


“In the Spotlight with Robin Roberts: All Access Nashville” (10:00-11:00 p.m.)

ABC’s special “In the Spotlight with Robin Roberts: All Access Nashville” qualified as the 2nd-most-watched show in the 10 o’clock hour, beating NBC’s “Parenthood” by 3.4 million viewers (8.6 million vs. 5.2 million). “In the Spotlight with Robin Roberts” also ranked No. 2 in its slot with Adults 25-54 and was the 2nd-highest rated broadcast program with Teens 12-17. The annual special is a lead-up to tonight’s broadcast of “The 45th Annual CMA Awards” on ABC from 8:00-11:00 p.m. (on Wednesday, 11/9/11).


  • Versus the same night last year (“Detroit 1-8-7” = 7.6 million), “In the Spotlight with Robin Roberts: All Access Nashville” improved its time period for ABC by double-digit percentages in Total Viewers (+13%) and across all key Women:  W18-34 (+18%), W18-49 (+14%) and W25-54 (+19%).


  • “In the Spotlight with Robin Roberts” shot up over its year-ago performance by 41% in Total Viewers (6.1 million on Wednesday, 11/3/10).


A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 38% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.


Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 11/8/11.


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