Tuesday’s #1 Most-Watched Comedy, ABC’s Last Man Standing Posts Big Year-to-Year Time-Slot Gains

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

Quick Take for Tuesday, November 8, 2011

(Fast Affiliate Live + Same Day Ratings)

 

ABC Outdraws NBC and Fox by More than 4 Million Viewers Each on Tuesday

 

Tuesday’s No. 1 Comedy, ABC 8pm Self-Starter “Last Man Standing”

Outdraws Fox’s Runner-Up “Glee”-led “New Girl” by 2.4 Million Viewers

 

ABC’s “Man Up!” Spikes Week to Week by 38% in Teens 12-17 to Hit a Series High

 

At 9pm, ABC’s “DWTS: The Results” is No. 2 in Viewers and No. 1 in Key Women

 

Shooting Up 41% Over its Year-Ago Broadcast, ABC’s “In the Spotlight with Robin Roberts: All Access Nashville” Outdraws NBC’s “Parenthood” by 3.4 Million Viewers

 

Tuesday Night (8:00-11:00 p.m.)

ABC once again finished as the No. 2 most-watched network (10.4 million) on Tuesday evening to CBS, besting Fox by 4.1 million viewers (6.3 million) and NBC by 4.1 million (6.3 million).

 

“Last Man Standing” (8:00-8:30 p.m.)

Starting out the night for ABC at 8:00 p.m. opposite CBS’ top-rated “NCIS,” ABC’s “Last Man Standing” (9.2 million) stood as the 2nd-most-watched TV show overall, topping Fox’s “Glee” by 2.3 million viewers (6.9 million) and NBC’s “The Biggest Loser 12” by 2.5 million viewers (6.7 million).  The new broad-skewing ABC comedy continued to beat out NBC’s veteran “Biggest Loser” among Adults 18-49 (+18% – 2.6/7 vs. 2.2/6), while once again finishing No. 2 in its time slot with Adults 25-54 and key Men (M18-49/M25-54).

 

  • ABC self-starter “Last Man Standing” qualified as Tuesday’s most-watched comedy overall, outdrawing Fox’s runner-up “Glee”-led “New Girl” (6.8 million) at 9:00 p.m. by 2.4 million viewers.

 

  • “Last Man Standing” improved its half-hour for ABC over the year-ago night (“No Ordinary Family” on 11/9/10 = 7.6 million and 2.1/6) by wide margins in viewers (+21%) and young adults (+24%).

 

  • The ABC freshman comedy retained 100% of its week-ago Fast Affiliate Adult 18-49 number and grew +23% in Teens 12-17 to hit its 2nd-highest number yet.

 

“Man Up!” (8:30-9:00 p.m.)

At 8:30 p.m. against stiff competition from the second half-hours of “NCIS” and “Glee,” ABC’s “Man Up!” held nearly all of its viewers (97% – 6.2 million vs. 6.4 million) and young adults (94% – 1.7/5 vs. 1.8/5) week to week, while spiking +38% in Teens 12-17 to deliver a series high.

 

“Dancing with the Stars: The Results” (9:00-10:00 p.m.)

Building on its lead-in at 9:00 p.m. and growing throughout its broadcast, ABC’s “Dancing with the Stars: The Results” registered as the 2nd-most-watched TV show in its hour (14.9 million), more than doubling the audiences for “The Biggest Loser” (+116% – 6.9 million) and Fox’s comedies (+161% – “New Girl”/”Raising Hope” – 5.7 million). In addition, the ABC dancing results program ranked No. 1 in its slot with key Women (W18-49/W25-54).  “Dancing” defeated its NBC unscripted competition in the hour among Adults 18-49 (+8% – 2.7/7 vs. 2.5/6).  Attorney and TV personality Nancy Grace was the eighth celebrity dancer to leave the ABC dance competition this season.

 

“In the Spotlight with Robin Roberts: All Access Nashville” (10:00-11:00 p.m.)

ABC’s special “In the Spotlight with Robin Roberts: All Access Nashville” qualified as the 2nd-most-watched show in the 10 o’clock hour, beating NBC’s “Parenthood” by 3.4 million viewers (8.6 million vs. 5.2 million). “In the Spotlight with Robin Roberts” also ranked No. 2 in its slot with Adults 25-54 and was the 2nd-highest rated broadcast program with Teens 12-17. The annual special is a lead-up to tonight’s broadcast of “The 45th Annual CMA Awards” on ABC from 8:00-11:00 p.m. (on Wednesday, 11/9/11).

 

  • Versus the same night last year (“Detroit 1-8-7” = 7.6 million), “In the Spotlight with Robin Roberts: All Access Nashville” improved its time period for ABC by double-digit percentages in Total Viewers (+13%) and across all key Women:  W18-34 (+18%), W18-49 (+14%) and W25-54 (+19%).

 

  • “In the Spotlight with Robin Roberts” shot up over its year-ago performance by 41% in Total Viewers (6.1 million on Wednesday, 11/3/10).

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 38% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 11/8/11.

 

blog comments powered by Disqus