|Rating/Share: Adults 18-49||3.0/8||2.8/7||2.7/7||2.2/6||1.8/5||1.1/3|
|Rating/Share: Adults 18-34||2.4/7||1.7/5||2.1/6||2.4/7||1.9/6||1.1/3|
|Total Viewers (million)||9.514||10.944||7.991||5.156||4.476||2.742|
Fox won the night with adults 18-49 and CBS with total viewers. Pending adjustments, Fox'sresults dropped four tenths from last week to a 3.3 adults 18-49 and against the fall finale of 's , fell six tenths from last week's premiere to a 2.7 adults 18-49 rating.
was off two tenths from last week to a 5.2 adults 18-49 rating and was down a tenth to a 3.6 adults 18-49 rating.
Against a rerun of, 's was up four tenths in its fall finale to a 4.0 adults 18-49 rating. , also against a CBS repeat was up three tenths to a 2.9 adults 18-49 rating.
NBC'swas down two tenths from last week to a 1.5 adults 18-49 rating and Parks & Recreation fell three tenths to a 1.8 adults 18-49 rating. The was down two tenths to a 3.0 adults 18-49 rating but Whitney was steady with a 2.1 adults 18-49 rating. was also steady, albeit at an anemic 1.2 adults 18-49 rating.
The CW's Thewas off two tenths with adults 18-49 to a 1.4 rating and was down a tenth to a 0.8 adults 18-49 rating. Still, it was The second most watched episode of the season and it was steady versus last week with women 18-34 (2.1 rating).
Was it the premiere of Thursday Night Football on NFL Network?
I'm sure several will ask why CBS was running repeats during "November Sweeps?" Sweeps haven't seemed to mean anything on a national level for a while (though we hear they're still a big deal in terms of setting local advertising). Ultimately most shows have only 22 episodes and the networks have about 36 weeks to work with. Maybe it was a case of "we have to have repeats somewhere, regardless might as well take the first night of Thursday Night Football off, we might win the broadcast night anyway." And it was pretty close. In fact, even with the repeat of, between 8-10pm CBS beat Fox head-to-head. The extra hour between 10-11 (of a repeat) took CBS's average down further but between 8-10p it edged Fox (3.2 vs. 3.0) with adults 18-49.
Late-night results are below the primetime data.
Overnight ratings for Thursday, November 10, 2011:
|Time||Net||Show||18-49 Rating/Sh||Viewers (Millions)|
|NBC||Parks & Recreation||1.8/5||3.59|
Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.
Via NBC press notes:
In Late-Night Metered Markets Thursday night:
- In Nielsen's 56 metered markets, household results were: "Thewith Jay Leno," 2.8/7; CBS's " with David Letterman," 2.9/7; and ABC's combo of " ," 3.3/8; and "Jimmy Kimmel Live," 1.6/5.
- In the 25 markets with Local People Meters, adult 18-49 results were: “Thewith Jay Leno,” 0.9/4; " ," 0.8/4; " ," 1.1/5; and "Jimmy Kimmel Live," 0.6/3.
- At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/5 in metered-market households) beat CBS's "Latewith Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late " (0.4/3).
- At 1:35 a.m., "with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with agame, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.