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TV Ratings: Oregon-Stanford, UFC on FOX Top Saturday

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November 13th, 2011

Scoreboard ABC FOX CBS NBC
Adults 18-49: Rating/Share 2.5/7 2.1/6 1.0/3 0.6/2
Total Viewers (million) 7.126 4.559 5.425 2.011


Due to the nature of live coast-to-coast programming the ratings for ABC (College Football),  CBS (Republican Debate) and Fox (UFC)  are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings. 

Update: Fox has releases some Time Zone adjusted numbers for the UFC fight and are projecting a 3.0 adults 18-49 rating and 5.7 million viewers for the hour (9-10p on the east coast).

All the broadcast networks had at least one hour of programming that aired live coast-to-coast last night, so the fast national ratings are much more prone to adjustment than usual.  The fast national ratings are set up to measure the primetime time periods. When there is live primetime programming that is broadcast coast-to-coast the eastern and central time zones get measured properly, but the mountain and pacific time zones do not. That's about 20% of the country (population wise) that doesn't get measured correctly. So basically, live events get under-counted in the fast national ratings and are adjusted (up) in the finals.

Also any live programming that runs past 11pm on the east coast (which is often the highest-rated portion of sporting events) doesn't get measured in eastern and central times, and west coast viewing after 11pm shows up in the 8pm hour.

Disclaimers aside, we still know that many more watched Oregon-Stanford and UFC than Notre Dame-Maryland.

Broadcast primetime ratings for Saturday, November 12, 2011:

Due to the nature of live coast-to-coast programming the ratings for ABC (College Football),  CBS (Republican Debate) and Fox (UFC)  are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC College Football: Oregon at Stanford 2.4/7 7.21
FOX COPS 1.6/5 4.14
CBS South Carolina Republican Debate 1.0/3 5.29
NBC College Football: Notre Dame at Maryland 0.6/2 2.24
8:30 FOX COPS 1.9/6 4.81
9:00 ABC College Football: Oregon at Stanford 2.5/7 7.11
FOX UFC: Velasquez vs. Dos Santos 2.4/7 4.64
CBS NCIS (R) 0.9/3 5.50
NBC College Football: Notre Dame at Maryland 0.5/1 1.75
10:00 ABC College Football: Oregon at Stanford 2.7/8 7.06
CBS 48 Hours Mystery 1.1/3 5.49
NBC College Football: Notre Dame at Maryland 0.6/2 2.05

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast National Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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