CBS Programs Lead Week 6 In DVR Playback: “The Mentalist” is #1 in Viewer Lift, “The Big Bang Theory” is #1 in Adult 18-49 Lift
via press release:
CBS PROGRAMS LEAD WEEK 6 IN DVR PLAYBACK
“The Mentalist” is #1 in Viewer Lift
“The Big Bang Theory” is #1 in Adult 18-49 Lift
CBS programs led Week 6 in DVR playback as THE MENTALIST was #1 in absolute viewer lift and THE BIG BANG THEORY was #1 in adult 18-49 lift, according to Nielsen live plus 7-day ratings for the week of Oct. 24-Oct. 30.
THE MENTALIST increased its live plus same day viewership of 12.42m by +3.48 million viewers with live +7-day playback bringing its week six average to 15.90m.
HAWAII FIVE-0 (+3.39m), TWO AND A HALF MEN (+3.26m) and THE BIG BANG THEORY (+3.13m) ranked second, third and fifth respectively among viewer lift.
Among adults 18-49, THE BIG BANG THEORY was #1 (tie) with a lift of +1.6 rating points, raising its live plus same average from 4.6 to 6.2. TWO AND A HALF MEN ranked third for the week with a lift of +1.5 rating points, jumping from a 5.5 to a 7.0.
CBS continued to lead all networks in absolute lift among viewers (+1.55m), adults 18-49 (+0.6) and adults 25-54 (+0.7) in Week 6.