via press release:
DISCOVERY’S GOLD RUSH #1 PROGRAM IN ALL OF TELEVISION FRIDAY NIGHT AMONG MEN, WITH AN AVERAGE OF 4.15 MILLION TUNING IN
DISCOVERY HAD THE TOP THREE NON-SPORTS PRIMETIME PROGRAMS IN ALL OF CABLE ON FRIDAY MONG MEN
DISCOVERY OUT-DELIVERED ABC, CBS AND NBC ON FRIDAY NIGHT AMONG MEN
The all-new premiere of Discovery Channel’s hit series GOLD RUSH on Friday, November 11, was the #1 program in ALL of TELVISION during primetime (no exclusions), among Men 25-54 ratings and delivery. The third episode of season two, titled “Family Feud,” was also #2 in all of television among M18-49 (behind only College Basketball on ESPN). This week’s premiere telecast earned a 2.84 HH / 2.11 P25-54 AA%, delivering an average of 4.15 million viewers (P2+). As with last week, GOLD RUSH was the top program in key demos, finishing as the #1 cable program (no exclusions) among Persons 25-54 / 18-49, Men 25-54 / 18-49, and Women 25-54 ratings and delivery.
The 10PM premiere of FLYING WILD ALASKA, “Money in the Sky,” earned a 1.45 HH / 1.01 P25-54 AA%, delivering an average of 2.13 million viewers (P2+). It was the #2 primetime cable program among P/M25-54 and M18-49 ratings and delivery, on Friday night (excluding sports).
Discovery Channel’s primetime line-up on Friday night, November 11th, featuring premieres of GOLD RUSH at 9PM e/p (“Family Feud”), FLYING WILD ALASKA (“Money in the Sky”) at 10PM e/p and an encore telecast of GOLD RUSH (“Virgin Ground”) at 8PM e/p finished as the #1, #2 and #3 non-sports programs in cable that night among Men 25-54delivery.
Driven by GOLD RUSH and FLYING WILD ALASKA, on Friday night, Discovery Channel was the #2 cable network among Persons and Men 25-54 / 18-49 in ratings and delivery (behind only ESPN, airing College Basketball). Discovery also out-delivered ABC, CBS and NBC on Friday night among M18-49 ratings and delivery.
All-new episodes of GOLD RUSH and FLYING WILD ALASKA premiere this Fridayat 9PM and 10PM ET/PT. Below are sneak peeks of this week’s episodes, available for previewing and embedding.