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Live+7 DVR Ratings: 'Grey's Anatomy,' 'Big Bang Theory' Top Absolute Gains, 'Supernatural' Tops % Gains In Week 6

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November 14th, 2011


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 61 such programs in the complete data for the week, which is about 3/4 a full schedule of new broadcast episodes.

During week six of the 2011-12 broadcast season (Oct 24-30, 2011),  Grey's Anatomy, The Big Bang Theory, Supernatural and The Mentalist topped the rankings for the week's DVR viewing added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods.

With a repeat of Modern Family airing that week, Grey's Anatomy and The Big Bang Theory stepped up to lead all shows for adults 18-49 ratings added after airdate via DVR viewing, each adding 1.6 adults 18-49 ratings points to their Live+Same Day adults 18-49 ratings.

Supernatural  led the % adults 18-49 ratings increase from DVR viewing, adding 71% to its Live+Same Day adults 18-49 ratings.

The Mentalist topped the absolute average viewership gained from DVR viewing, adding 3.48 million viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+SD ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 GREY'S ANATOMY-10/27 ABC 3.7 5.3 1.6 43%
2 Big Bang Theory, THE-10/27 CBS 4.6 6.2 1.6 35%
3 Two and a Half Men-10/24 CBS 5.5 7.0 1.5 27%
4 OFFICE-10/27 NBC 2.9 4.3 1.4 48%
5 Mentalist, THE-10/27 CBS 2.5 3.7 1.2 48%
6 Hawaii Five-0-10/24 CBS 3.1 4.3 1.2 39%
7 Once Upon A Time-10/30 ABC 3.9 5.0 1.1 28%
8 REVENGE-10/26 ABC 2.7 3.8 1.1 41%
9 NCIS-10/25 CBS 4.1 5.2 1.1 27%
10 2 Broke Girls-10/24 CBS 4.5 5.6 1.1 24%
11 Private Practice-10/27 ABC 2.4 3.4 1.0 42%
12 How I Met Your Mother-10/24 CBS 4.3 5.3 1.0 23%
13 Family Guy-10/30 FOX 3.2 4.2 1.0 31%
14 Grimm-10/28 NBC 2.1 3.1 1.0 48%
15 Castle-10/24 ABC 2.4 3.3 0.9 38%
16 Desperate Housewives-10/30 ABC 3.1 4.0 0.9 29%
17 Person Of Interest-10/27 CBS 2.7 3.6 0.9 33%
18 NCIS: LOS ANGELES-10/25 CBS 3.7 4.6 0.9 24%
19 Pan Am-10/30 ABC 1.8 2.6 0.8 44%
20 MIKE & MOLLY-10/24 CBS 4.2 5.0 0.8 19%
21 PARKS AND RECREATION-10/27 NBC 1.8 2.6 0.8 44%
22 Last Man Standing-10/25 ABC 2.9 3.6 0.7 24%
23 Rules of Engagement-10/27 CBS 3.3 4.0 0.7 21%
24 SURVIVOR: SOUTH PACIFIC-10/26 CBS 3.5 4.2 0.7 20%
25 WHITNEY-10/27 NBC 2.0 2.7 0.7 35%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Supernatural-10/28 CW 0.7 1.2 0.5 71%
2 CHUCK-10/28 NBC 1.0 1.6 0.6 60%
3 OFFICE-10/27 NBC 2.9 4.3 1.4 48%
4 Mentalist, THE-10/27 CBS 2.5 3.7 1.2 48%
5 Grimm-10/28 NBC 2.1 3.1 1.0 48%
6 Prime Suspect-10/27 NBC 1.1 1.6 0.5 45%
7 Pan Am-10/30 ABC 1.8 2.6 0.8 44%
8 PARKS AND RECREATION-10/27 NBC 1.8 2.6 0.8 44%
9 SECRET CIRCLE-10/27 CW 0.9 1.3 0.4 44%
10 GREY'S ANATOMY-10/27 ABC 3.7 5.3 1.6 43%
11 COMMUNITY-10/27 NBC 1.4 2.0 0.6 43%
12 Gossip Girl-MON-10/24 CW 0.7 1.0 0.3 43%
13 Private Practice-10/27 ABC 2.4 3.4 1.0 42%
14 REVENGE-10/26 ABC 2.7 3.8 1.1 41%
15 Vampire Diaries-10/27 CW 1.5 2.1 0.6 40%
16 Hawaii Five-0-10/24 CBS 3.1 4.3 1.2 39%
17 Hart Of Dixie-10/24 CW 0.8 1.1 0.3 38%
18 Castle-10/24 ABC 2.4 3.3 0.9 38%
19 WHITNEY-10/27 NBC 2.0 2.7 0.7 35%
20 Big Bang Theory, THE-10/27 CBS 4.6 6.2 1.6 35%
21 Nikita-10/28 CW 0.6 0.8 0.2 33%
22 Person Of Interest-10/27 CBS 2.7 3.6 0.9 33%
23 Body Of Proof-10/25 ABC 1.8 2.4 0.6 33%
24 Family Guy-10/30 FOX 3.2 4.2 1.0 31%
25 AMERICA'S Top Model-11-10/26 CW 1.0 1.3 0.3 30%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MENTALIST, THE-10/27 CBS  12,420  15,898  3,478 28%
2 Hawaii Five-0-10/24 CBS  10,734  14,119  3,385 32%
3 Two and a Half Men-10/24 CBS  15,304  18,565  3,261 21%
4 GREY'S ANATOMY-10/27 ABC  9,926  13,070  3,144 32%
5 Big Bang Theory, THE-10/27 CBS  14,543  17,672  3,129 22%
6 Castle-10/24 ABC  10,814  13,885  3,071 28%
7 NCIS-10/25 CBS  19,426  22,381  2,955 15%
8 Body Of Proof-10/25 ABC  9,432  12,151  2,719 29%
9 NCIS: LOS ANGELES-10/25 CBS  15,890  18,475  2,585 16%
10 Unforgettable-10/25 CBS  11,249  13,771  2,522 22%
11 OFFICE-10/27 NBC  5,532  8,045  2,513 45%
12 REVENGE-10/26 ABC  8,720  11,231  2,511 29%
13 Person Of Interest-10/27 CBS  11,618  14,100  2,482 21%
14 Once Upon A Time-10/30 ABC  11,735  14,096  2,361 20%
15 2 Broke Girls-10/24 CBS  11,201  13,546  2,345 21%
16 Grimm-10/28 NBC  6,557  8,712  2,155 33%
17 Private Practice-10/27 ABC  6,402  8,473  2,071 32%
18 Desperate Housewives-10/30 ABC  9,277  11,272  1,995 22%
19 MIKE & MOLLY-10/24 CBS  12,182  14,020  1,838 15%
20 Last Man Standing-10/25 ABC  9,884  11,676  1,792 18%
21 Pan Am-10/30 ABC  5,460  7,246  1,786 33%
22 Prime Suspect-10/27 NBC  4,033  5,779  1,746 43%
23 How I Met Your Mother-10/24 CBS  9,802  11,546  1,744 18%
24 Good Wife, THE-10/30 CBS  10,601  12,256  1,655 16%
25 Family Guy-10/30 FOX  5,961  7,595  1,634 27%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 
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