via press release:
Nickelodeon’s NICKMOM.com Goes Live Today
Today Nickelodeon launches NICKMOM.com! The site is initially rolling out as a blog featuring humorous stories, photos and polls, before it eventually expands into a full, mom-focused website incorporating video content, social media applications, blogs and editorial content next year.
First debuting on the web, NICKMOM — Nickelodeon’s brand-new multi-platform destination just for today’s moms will launch 4Q12 as a prime-time, advertiser-supported TV block airing nightly from 9 p.m.to 1 a.m. (ET) on Nick Jr.
NICKMOM is being developed in response to original research with today’s moms who are younger, more diverse and more tech savvy than prior generations, and who are looking for entertainment outlets that speak directly to the experience of their lives. Nickelodeon and Nick Jr. are already the top viewing destinations for moms, according to Nielsen Media Research; and one out of every four moms today grew up watching Nickelodeon With more than 30 projects currently in development, the NICKMOM block will feature talk shows, docu-series, stand-up and sketch comedy, hidden camera and game shows and more, emphasizing the kind of comedy moms say they enjoy most – relatable, ridiculous and irreverent. Development deals are in place with Eyeworks USA (The Biggest Loser); Mad Cow (Madeleine Smithberg, co-creator, former executive producer of The Daily Show); actress and author Annabelle Gurwitch (You Say Tomato, I Say Shut Up; Fired!; Dinner & a Movie); and Emmy award-winning Hugh Fink (head writer, The Late Late Show with Craig Ferguson; and writer, SNL); among a host of others.
Nick Jr., the 24-hour commercial-free, educational preschool network from Nickelodeon, currently reaches 74 million households via cable, digital cable and satellite TV. Nick Jr. is like preschool on TV, with educational programming both on-air and online at www.nickjr.com. Nick Jr. and all related titles, characters and logos are trademarks of Viacom International Inc.
Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).