via press release:
SUNDANCE CHANNEL IS FIRST NETWORK TO LAUNCH TELEVISION SERIES ON TWITTER
SEASON TWO OF “GIRLS WHO LIKE BOYS WHO LIKE BOYS” HITS THE DIGITAL PLATFORM TODAY
Sundance Channel’s “Girls Who Like Boys Who Like Boys” Leverages Digital Fan Base and Next Generation Content with Twitter, Facebook, Hulu, Netflix, Perezhilton.com and More
Show Makes Television Debut on Sundance Channel November 18th at 9:00PM ET/ PT
New York, NY – November 14, 2011 – Sundance Channel announced today the world premiere of the first episode of Season Two of “Girls Who Like Boys Who Like Boys” on Twitter. This marks the first time that a TV show has premiered on this digital platform. The ground-breaking unscripted original series celebrates and explores the special relationship between women and their gay best friends. Leveraging the series’ robust social media fan base, Sundance Channel will use Twitter, Facebook, Hulu, Netflix and Perezhilton.com as content distribution platforms for the series.
Users can access the premiere episode directly on Twitter.com via a @SundanceChannel tweet today with #GWLBWLB. The episode will stream via TwitVid.
Following today's Twitter premiere, viewers will also be able to access the episode via Sundance Channel’s social TV application on Facebook and it will also be available on Hulu andPerezhilton.com. Additionally, the first season of the show will be available on Netflix in its entirety beginning November 15th. These initiatives were created to satisfy a large and vigorous digital fan base that passionately followed last season. Since the debut of Season One, the series has accrued over two hundred and thirty seven thousand Facebook fans.
Additionally, through Sundance Channel’s social TV application on Facebook and SundanceChannel.com, viewers are provided with an entirely new experience where audience discussions, interactions and expressions are seamlessly linked with the viewing experience. The social TV application allows users to chat with one another, watch full episodes with friends and take polls and quizzes around the critical themes explored in the ground-breaking series all while sharing it with their friends on Facebook and Twitter. Sundance Channel’s social TV application is powered by ClipSync.
"Last year we engaged a highly passionate community on social media platforms around this show. We realized that what our audience craves is the ability to engage with this content and each other in a dynamic and immediate way. To that end we're creating some great next generation opportunities this year, led by a ground-breaking, first-ever premiere on Twitter. We are proud to support the LGBT community and be among the first TV networks to utilize social networking as a platform for content distribution around ‘Girls Who Like Boys Who Like Boys.’”
Sundance Channel partnered with New York based agency Deep Focus on several of these digital marketing initiatives.
The new season of “Girls Who Like Boys Who Like Boys” debuts on Sundance Channel on television with back to back episodes on Friday, November 18th at 9:00 and 9:30pm. Beginning Friday, November 25th one episode will air every Friday at 9:00 pm followed by the second season of the Sundance Channel original series “All on the Line with Joe Zee” at 9:30pm.