“ABC World News with Diane Sawyer” Narrows Viewer and Demo Gaps with “NBC Nightly News” Year-to-Year – Narrows Total Viewer Gap by 31%

Categories: Evening News TV Ratings,Press Releases

Written By

November 15th, 2011

via press release:

Narrows Viewer and Demo Gaps with “NBC Nightly News” Year-to-Year –

Narrows Total Viewer Gap by 31%

ABC Outperforms “CBS Evening News” by 1.81 Million Viewers and 180,000 Adults 25-54

Compared to the Competition, “ABC World News” Grows Total Viewing Audience Most Year-to-Year

Season-to-date, “ABC World News” Increases Both Total Viewing and Demo Audiences

For the week of November 7, 2011, “ABC World News with Diane Sawyer” averaged 8.28 million Total Viewers and a 1.8 rating/6 share/2.16 million among Adults 25-54, according to Nielsen Media Research.  Growing week to week in both Total Viewers (+8%) and Adults 25-54 (+10%) to hit season-highs, “World News” drew its most-watched week in nearly 8 months- since w/o 3/21/11.


The ABC evening newscast increased year-over-year by 5% in Total Viewers (7.88 million on w/o 11/8/10), improving on the year-ago week in all 8 weeks of the season.  Additionally, “World News” grew its overall audience the most year-to-year (NBC was down by -1%; CBS was up by +1%). Delivering a season-best in Total Viewers (8.61 million), Monday’s broadcast (11/7/11) stood as “World News’” most-watched regular telecast in over 5 months – since 5/24/11.


“ABC World News” narrowed its weekly margins with “NBC Nightly News” in Adults 25-54 (-4% – 488,000 vs. 508,000).  For the 2nd straight week, “ABC World News” decreased its year-to-year gaps with “NBC Nightly News” in both Total Viewers (-31% – 1.10 million vs. 1.60 million) and Adults 25-54 (-14% – 488,000 vs. 565,000).


“ABC World News” outperformed the “CBS Evening News” by 1.81 million Total Viewers and by 180,000 Adults 25-54.


Season to date, “World News” is up in both Total Viewers (+5%) and Adults 25-54 (+3%) compared to the same point last season.  Additionally, “World News” has cut its season-to-date gaps with “NBC Nightly News” in both Total Viewers (-13%) and Adults 25-54 (-5%), posting its smallest news demo margin (332,000) with the NBC program in 3 years – since the 2008-09 season.


Note: This was the first week of Standard Time.


“ABC World News with Diane Sawyer” airs at 6:30 p.m., (ET) on the ABC Television Network.  Michael Corn is the executive producer of the broadcast.


EVENING NEWS (Week of November 7, 2011)

  Total Viewers     Adults 25-54      Households
ABC       8,281,000  1.8/6; 2,164,000     5.6/10
NBC   9,384,000  2.2/8; 2,652,000     6.2/11
CBS   6,475,000  1.6/6; 1,984,000     4.3/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 11/7/11, 10/31/11 & 11/8/10.  2011-2012 Season (9/19 – 11/13/11) and 2010-2011 Season (9/20 – 11/14/10).

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