Packers/Vikings ‘Monday Night Football’ Averages 14.2 Million Viewers, Helps ESPN Win Monday In All Key Male & Adult Demos

via press release:

Monday Night Football Helps ESPN Win the Night in All Key Male and Adult Demos
Last night’s ESPN Monday Night Football telecast – a 45-7 Green Bay Packers victory over the Minnesota Vikings – helped ESPN win the night among all networks – broadcast or cable – in all key male and adult demos. The telecast averaged:
  • 10.1 household coverage rating (8.7 U.S. rating)
  • 9,990,000 households
  • 14,188,000 viewers
  • ESPN won the night among all networks in all the key male and adult demos; finished second in households and viewers
  • MNF led all programs Monday night in the delivery of key male demos and adults 18-34 and 18-49; finished second in adults 25-54
  • The MNF telecast ranks as the eighth-largest audience on cable television in calendar year 2011 in households (ninth in viewers)
Local market ratings:
  • Minneapolis: 10.9 rating on ESPN and a 26.0 rating on KARE-NBC, for a combined 36.9 rating
  • Milwaukee: 18.4 rating on ESPN and a 37.3 rating on WISN-ABC, for a combined 55.7 rating
MNF season averages (thru 10 weeks/11 games):
  • 9.8 household coverage rating (8.4 U.S. rating)
  • 9,677,000 households
  • 13,265,000 viewers
Source: Nielsen
ESPN Digital Platforms
On Sunday and Monday, NFL content across ESPN digital platforms – including, ESPN Fantasy, the ESPN mobile Web, ScoreCenter and WatchESPN – logged an average minute audience of 169,000 users, a 17 percent increase compared to the same two days last season (source: Adobe/Omniture). logged an average minute audience of 105,000 users to the NFL section alone, up six percent from last year, while NFL content on ESPN Mobile Applications generated an average minute audience of more than 64,000 users, a 38 percent gain.
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