‘The Chew’ Feasts On Series High Ratings For 3rd Consecutive Week, “The View” Posts its Highest-Rated Week in Nearly 8-Months in Women 25-54

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via press release:


Fringe Ratings Report: ABC Daytime Programming — Week of Nov. 7, 2011

ABC is Daytime’s No. 1 Network in Women 18-49 and Women 25-54

“The Chew” Feasts on Series High in Total Viewers for the 3rd Straight Week

“The View” Posts its Highest-Rated Week in Nearly 8-Months in Women 25-54

“The View,” “One Life to Live” and “General Hospital” Place Among
Daytime’s Top 4 Programs in Women 18-49 and Women 25-54

ABC Daytime

* ABC stood as Daytime’s No. 1 network in Women 18-49 (0.9 rating/574,000 – tie) and Women 25-54 (1.3 rating/796,000 – tie).

* “The Chew” posted its 5th consecutive week of growth to hit a series high in Total Viewers (2.248 million) for the 3rd straight week.

* “The View” delivered its highest-rated week in nearly 8 months in Women 25-54 (1.7 rating) – since week of 3/21/11 – surging by 13% week to week (vs. 1.5 rating).

* In Women 18-49, “The View” (No. 2 – 1.1 rating/693,000), “One Life to Live” (No. 4T – 0.9 rating/595,000) and “General Hospital” (No. 4T — 0.9 rating/571,000) placed among the week’s Top 4 Daytime programs.

* In Women 25-54, “The View” (No. 2 – 1.7 rating/1.005 million), “General Hospital” (No. 4T — 1.3 rating/769,000) and “One Life to Live” (No. 4T – 1.3 rating/763,000) stood among the week’s Top 4 Daytime programs.

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks –

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.40 million No. 1T CBS 0.9/595,000
No.2 ABC 2.71 million No. 1T ABC 0.9/574,000
No. 3 NBC 2.29 million No. 3 NBC 0.8/543,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s
The Young & the Restless CBS 1.4/907,000
The View ABC 1.1/693,000
Bold and the Beautiful CBS 1.0/642,000
One Life to Live ABC 0.9/595,000
General Hospital ABC 0.9/571,000
Price is Right 1/2 CBS 0.9/549,000

Source: NTI, Live + Same Day: Week of 11/07/11. All ranks/ties based on rating unless otherwise noted. “Price is Right” is average from 11:00 a.m. – 12:00 p.m.

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