via press release:
“A Special Edition of 20/20 – Regis Philbin: The Morning Maestro with Katie Couric” Generates the Network’s 2nd-Largest Audience in the Time Period Since January
“20/20” Boosts its Hour by Big Margins Week to Week in Viewers and Young Adults
Building on its Lead-in and Gaining Young Audience from its First to Second Hour, ABC’s 2-Hour Fall Finale of “Private Practice” Moves Up to No. 1 from 10-11pm
“Private Practice” Posts its 2nd-Most-Watched Telecast Since its September Opener
“A Special Edition of 20/20” (8:00-9:00 p.m.)
During the 8 o’clock hour, “A Special Edition of 20/20 – Regis Philbin: The Morning Maestro with Katie Couric” pulled in a strong 8.0 million viewers on average, drawing ABC’s biggest audience in the hour in 8 weeks (since 9/22/11) and its 2nd largest viewer count in 10 months – since 1/20/11. On the program, which gained viewers (+8% - 7.7 million to 8.3 million) and young adults (+14% - 1.4/4 to 1.6/4) from its first half-hour to its second half-hour, the undisputed king of morning television welcomed Katie Couric and ABC News cameras to capture a side of Regis Philbin rarely seen.
- The ABC newsmagazine boosted the Net’s delivery in the hour week to week by 2.9 million viewers (8.0 million vs. 5.1 million) and by 36% in Adults 18-49 (1.5/4 vs. 1.1/3), and also topped its season averages in the time period (6.2 million and 1.4/4) with viewers (+1.8 million) and young adults (+7%).
“Private Practice” (9:00-11:00 p.m.)
Gaining sharply on its Adult 18-49 lead-in at 9:00 p.m. (+67% - 2.5/7 vs. 1.5/4) and building from its first to second hour (+8% - 2.4/6 to 2.6/7), ABC’s 2-hour fall finale of “Private Practice” moved up to No. 1 from 10:00-11:00 p.m. (2.6/7), beating CBS’ “Mentalist” (+4% - 2.5/7) and NBC’s “Prime Suspect” (+136% - 1.1/3). In addition, “Private Practice” finished as the No. 1 drama in Thursday’s 10 o’clock hour for the 8th straight week with Adults 18-34 and Women 18-34.
- “Private Practice” (7.2 million) generated the series’ 2nd-most-watched telecast since its September season premiere (on 9/29/11).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 38% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 11/17/11.