With ‘Extreme Makeover: Home Edition,’ ABC Scores its 2nd Strongest Friday of the Season in Adults 18-49
via press note:
ABC stood as the 2nd-most-watched network overall on Friday evening and also ranked #2 against its rivals with Adults 18-49.
- Jumping 18% week to week, the Network hit a 4-week high in Adults 18-49 to generate its 2nd-highest-rated Friday of the season.
From 8-9pm, ABC’s Extreme Makeover: Home Edition once again drew a larger audience than Fox’s Kitchen Nightmares (+34%) and NBC’s Chuck (+47%), while also outdelivering the NBC drama by a margin of 22% in Adults 18-49.
- Home Edition grew by wide margins week to week in viewers (+15%) and young adults (+57%).
Returning after a preemption the prior week, a second installment of ABC’s Home Edition shot up by 36% over its Adult 18-49 lead-in to finish in a virtual-tie for #1 in the 9 o’clock hour with NBC’s Grimm and CBS’ CSI: NY (pacing within 1-tenth of a rating point and tied in audience share with the two dramas).
- Building on its most recent telecast two weeks ago, Home Edition posted the series’ 2nd-highest-ever ratings on Friday with viewers and young adults(best-since-premiere numbers on the evening).
In the 10pm hour, ABC’s 20/20 ranked #1 with Women 18-34. 20/20 featured a rare look inside the secret world of a polygamous family, a Brian Ross exclusive investigation into the safety of eggs and an interview by Elizabeth Vargas with Tim Allen.
- 20/20 equaled its top rating in 4 weeks with Adults 18-34, tying its 2nd-best number this season.