Discovery’s ‘Gold Rush’ Once Again #1 Program In All Of Television Friday Night Among Men, With An Average Of 3.58 Million Tuning In

Categories: Network TV Press Releases

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November 21st, 2011

via press release:

DISCOVERY’S ‘Gold Rush’ ONCE AGAIN #1 PROGRAM IN ALL OF TELEVISION FRIDAY NIGHT AMONG MEN, WITH AN AVERAGE OF 3.58 MILLION TUNING IN

FOR FOUR WEEKS STRAIGHT DISCOVERY HAS HAD TOP TWO NON-SPORTS PROGRAMS IN ALL OF CABLE FRIDAY NIGHTS AMONG MEN

DISCOVERY OUT-DELIVERED ABC, FOX AND NBC ON FRIDAY NIGHT AMONG MEN

The premiere episode of Discovery Channel’s hit series Gold Rush on Friday, November 18, was the #1 program in ALL of TELVISION during primetime (no exclusions), among Men 25-54 and Men 18-49 ratings and delivery.  The episode “Slippery Slope” earned a 2.53 HH/1.98 P25-54 AA%, delivering an average of 3.58 million viewers (P2+).  Since its season two premiere, Gold Rush has been the top program in several key demos.  This week it finished as the #1 cable program (no exclusions) among Persons/Men/Women 25-54 and Persons/Men/Women 18-49 ratings and delivery.

 

The 10PM premiere of Flying Wild Alaska, titled “Era Alaska Rises Again,” earned a 1.38 HH / 0.91 P25-54 AA%, delivering an average of 1.80 million viewers (P2+).  It was the #2 primetime non-sports cable program among M25-54 and M18-49 ratings and delivery, on Friday night (#3 among P25-54).

 

Driven by the success of Gold Rush and Flying Wild Alaska, Discovery Channel was the #2 cable network Friday night among Persons and Men 25-54 / 18-49 ratings and delivery (behind only ESPN, airing College Football).  Discovery also out-delivered ABC, FOX and NBC on Friday night among M18-49 ratings and delivery.

 

Discovery Channel’s Primetime line-up on Friday evening, finished as the #1 (GOLD RUSH) and #2 (Flying Wild Alaska) non-sports cable programs among M25-54/M18-49 ratings and delivery for the night.

 

Source: NHI. Live+SD AA(000).

 
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