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Live+7 DVR Ratings: 'Modern Family' Tops Absolute Gains, 'House' Tops % Gains In Week 7

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November 21st, 2011


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 85 such programs in the complete data for the week, which is effectively a full schedule of new broadcast episodes.

During week seven of the 2011-12 broadcast season (Oct 31-Nov 6, 2011),  Modern Family and House topped the rankings for the week's DVR viewing added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods.

With a new episode back on the schedule, Modern Family once again topped all shows for adults 18-49 ratings added after airdate via DVR viewing, each adding 2.6 adults 18-49 ratings points to their Live+Same Day adults 18-49 ratings.

With trick or treaters out for the night, House topped the % adults 18-49 ratings increase from DVR viewing, adding an unusually high (for it) 64% to its Live+Same Day adults 18-49 ratings, that trend held with Monday stablemate Terra Nova.

Modern Family also the absolute average viewership gained from DVR viewing, adding 4.92 million viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+SD ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-11/02 ABC 5.7 8.3 2.6 46%
2 GREY'S ANATOMY-11/03 ABC 3.6 5.2 1.6 44%
3 HOUSE-10/31 FOX 2.5 4.1 1.6 64%
4 Two and a Half Men-10/31 CBS 4.7 6.2 1.5 32%
5 New Girl-11/01 FOX 3.6 5.1 1.5 42%
6 Big Bang Theory, THE-11/03 CBS 5.4 6.8 1.4 26%
7 OFFICE-11/03 NBC 3.2 4.6 1.4 44%
8 Glee-11/01 FOX 3.0 4.3 1.3 43%
9 Terra Nova-10/31 FOX 2.1 3.4 1.3 62%
10 Private Practice-11/03 ABC 2.6 3.8 1.2 46%
11 Criminal Minds-11/02 CBS 3.7 4.9 1.2 32%
12 CSI-11/02 CBS 2.7 3.9 1.2 44%
13 REVENGE-11/02 ABC 3.0 4.1 1.1 37%
14 Hawaii Five-0-10/31 CBS 3.0 4.1 1.1 37%
15 BONES-11/03 FOX 3.3 4.4 1.1 33%
16 Desperate Housewives-11/06 ABC 2.8 3.8 1.0 36%
17 Once Upon A Time-11/06 ABC 3.8 4.8 1.0 26%
18 2 Broke Girls-10/31 CBS 4.3 5.3 1.0 23%
19 How I Met Your Mother-10/31 CBS 4.2 5.2 1.0 24%
20 Mentalist, THE-11/03 CBS 2.9 3.9 1.0 34%
21 NCIS-11/01 CBS 3.9 4.9 1.0 26%
22 NCIS: LOS ANGELES-11/01 CBS 3.4 4.4 1.0 29%
23 Family Guy-11/06 FOX 3.1 4.1 1.0 32%
24 Castle-10/31 ABC 2.7 3.6 0.9 33%
25 MIKE & MOLLY-10/31 CBS 3.7 4.6 0.9 24%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 HOUSE-10/31 FOX 2.5 4.1 1.6 64%
2 Terra Nova-10/31 FOX 2.1 3.4 1.3 62%
3 90210-11/01 CW 0.7 1.1 0.4 57%
4 Up All Night-11/02 NBC 1.8 2.7 0.9 50%
5 AMERICA'S Top Model-11-11/02 CW 0.8 1.2 0.4 50%
6 Grimm-11/04 NBC 1.9 2.8 0.9 47%
7 Private Practice-11/03 ABC 2.6 3.8 1.2 46%
8 Fringe-11/04 FOX 1.3 1.9 0.6 46%
9 Modern Family-11/02 ABC 5.7 8.3 2.6 46%
10 HARRY'S LAW-11/02 NBC 1.1 1.6 0.5 45%
11 GREY'S ANATOMY-11/03 ABC 3.6 5.2 1.6 44%
12 SECRET CIRCLE-11/03 CW 0.9 1.3 0.4 44%
13 CSI-11/02 CBS 2.7 3.9 1.2 44%
14 OFFICE-11/03 NBC 3.2 4.6 1.4 44%
15 Glee-11/01 FOX 3.0 4.3 1.3 43%
16 Prime Suspect-11/03 NBC 1.2 1.7 0.5 42%
17 New Girl-11/01 FOX 3.6 5.1 1.5 42%
18 Pan Am-11/06 ABC 1.7 2.4 0.7 41%
19 Law And Order:SVU-11/02 NBC 2.0 2.8 0.8 40%
20 RINGER-11/01 CW 0.8 1.1 0.3 38%
21 Supernatural-11/04 CW 0.8 1.1 0.3 38%
22 Body Of Proof-11/01 ABC 1.9 2.6 0.7 37%
23 REVENGE-11/02 ABC 3.0 4.1 1.1 37%
24 Hawaii Five-0-10/31 CBS 3.0 4.1 1.1 37%
25 PARENTHOOD-11/01 NBC 2.2 3.0 0.8 36%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-11/02 ABC  13,371  18,294  4,923 37%
2 Hawaii Five-0-10/31 CBS  10,598  14,101  3,503 33%
3 HOUSE-10/31 FOX  6,648  9,979  3,331 50%
4 GREY'S ANATOMY-11/03 ABC  9,523  12,741  3,218 34%
5 Mentalist, THE-11/03 CBS  13,660  16,872  3,212 24%
6 Two and a Half Men-10/31 CBS  13,903  17,102  3,199 23%
7 NCIS-11/01 CBS  19,712  22,682  2,970 15%
8 BONES-11/03 FOX  10,002  12,941  2,939 29%
9 Big Bang Theory, THE-11/03 CBS  15,979  18,906  2,927 18%
10 Criminal Minds-11/02 CBS  12,937  15,843  2,906 22%
11 Glee-11/01 FOX  7,468  10,369  2,901 39%
12 Terra Nova-10/31 FOX  6,594  9,466  2,872 44%
13 Person Of Interest-11/03 CBS  11,759  14,593  2,834 24%
14 Castle-10/31 ABC  12,576  15,406  2,830 23%
15 New Girl-11/01 FOX  7,416  10,221  2,805 38%
16 CSI-11/02 CBS  10,787  13,579  2,792 26%
17 Body Of Proof-11/01 ABC  9,897  12,538  2,641 27%
18 NCIS: LOS ANGELES-11/01 CBS  15,526  18,152  2,626 17%
19 Once Upon A Time-11/06 ABC  11,449  14,069  2,620 23%
20 Unforgettable-11/01 CBS  11,336  13,944  2,608 23%
21 REVENGE-11/02 ABC  8,583  11,140  2,557 30%
22 Private Practice-11/03 ABC  6,561  9,023  2,462 38%
23 OFFICE-11/03 NBC  6,152  8,346  2,194 36%
24 HARRY'S LAW-11/02 NBC  7,282  9,446  2,164 30%
25 2 Broke Girls-10/31 CBS  10,970  13,077  2,107 19%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 
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