via press release:
NASCAR.COM’s Coverage of the Chase for the NASCAR Sprint Cup Championship Experiences 19% Growth in Page Views and Daily Uniques
RaceBuddy Delivers Streaming Success with 4.6 Million Total Streams During the Chase
NASCAR.COM finished its coverage of the Chase for the NASCAR Sprint Cup with overall growth of 19% in page views (53,155,434 in 2011 vs. 44,682,903 in 2010) and 19% more daily uniques (898,488 in 2011 vs. 757,361 in 2010) during the 10-race Chase. NASCAR.COM’s RaceBuddy, the interactive live product with alternate camera angles, capped off an exciting Chase for the NASCAR Sprint Cup with 4.6 million total streams, an average of 514,000 streams during the nine Chase races it was available. This was the first time that the RaceBuddy product was extended into the NASCAR postseason.
In addition to RaceBuddy, many of the site's sections saw significant increases during the 2011 Chase including:
• Video streams - +225% (6,629,744 in 2011 vs. 2,040,076 in 2010)
• News - +15% (25,158,861 in 2011 vs. 21,833,936 in 2010)
• NASCAR Nation - +35% (2,257,952 in 2011 vs. 1,669,640 in 2010)
• Local Racing - +17% (843,099 in 2011 vs. 718,109 in 2010)
• Superstore - +6% (10,341,239 in 2011 vs. 9,712,666 in 2010)
• Fantasy Games - +80% (3,050,628 in 2011 vs. 1,693,950 in 2010)
• Multimedia - +277% (1,761,113 in 2011 vs. 466,852 in 2010)
• TrackPass - +27% (1,681,356 in 2011 vs. 1,329,038 in 2010)
“NASCAR.COM provides fans with the most comprehensive and innovative race coverage and interactive content through our multiple online offerings. This season we unveiled a new homepage, launched a new RaceView and extended coverage of RaceBuddy online and through social media to provide an enhanced race day experience without missing a beat,” said Matthew Hong, Senior Vice President & General Manager of Sports Operations for Turner Sports, who manages NASCAR.COM. “We’re pleased that NASCAR.COM was able to complement the television experience throughout the Chase. RaceBuddy’s growth signifies the fans’ continued interest in this online viewing companion.”
NASCAR.COM, managed by Turner Sports, is the official online destination of NASCAR. As one of the top three sports leagues sites on the Internet, NASCAR.COM provides racing enthusiasts with an all-inclusive offering of engaging content including fantasy games, video highlights, social elements, in-depth editorial content, schedules and standings. NASCAR.COM also offers interactive platforms including the award-winning TNT RaceBuddy and TrackPass RaceView.
Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports’ television line-up includes the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Championship, NASCAR and professional golf. The company’s digital portfolio includes SI.com, NASCAR.COM, NCAA.com, PGATOUR.COM, GOLF.com and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.