via press release:
WE tv GREENLIGHTS “MARY MARY” FOR 2012
Original Series Showcases the Popular Gospel Group and Sisters as They Balance Family and Career
Show Will Air on Thursday Nights as Part of WE tv’s Strategy to Launch a Third Night of Original Programming Dedicated to Serving its Growing Urban Audience
Eight Episodes Debut Thursday, March 29, 2012
NEW YORK, NY – November 21, 2011 – WE tv has greenlit an eight-episode, one-hour original series showcasing Erica and Tina Campbell, sisters and musicians in the three-time Grammy award winning Gospel duo, Mary Mary. The series, tentatively titled Mary Mary, will follow the sisters as they balance busy careers and growing families. It will debut on March 29, 2012 and air on Thursday nights, a new night dedicated to WE tv’s growing line up of original programming that showcases every kind of family and all kinds of drama.
“Mary Mary is a great fit for WE tv. The series speaks to our programming strategy of producing stories that feature every kind of family and all kinds of drama,” said Kim Martin, President & General Manager, WE tv. “Erica and Tina are modern women balancing careers and family and doing it in the spotlight. Their issues are the same as so many women today, and this show will capture the entertaining ups and downs of life that they face on a daily basis.”
Airing on Thursday nights and debuting after the second season run of Braxton Family Values in the spring, Mary Mary will help WE tv build its new, third night of original programming. Since the network’s launch, WE tv has established itself as a destination for popular bridal programming like Bridezillas and My Fair Wedding with David Tutera, on Sundays. Earlier this year, the network unveiled a second night of originals on Tuesdays, dedicated to showcasing a modern view of family life with shows like Joan and Melissa: Joan Knows Best? and Braxton Family Values. Thursdays are an extension of this strategy and will be dedicated to super serving WE tv’s growing urban audience.
Added Martin: “WE tv has experienced incredible success with Braxton Family Values, especially among African-American women. By developing more shows for this underserved audience, we are super serving a valuable fan base that consumes more television than any other audience and is highly engaged with their favorite shows on
social media platforms. Through research and ongoing conversations with our viewers we know that this audience is hungry for content that reflects their lives and we are thrilled to be the network to bring it to them.”
As the popular duo Mary Mary, Erica and Tina Campbell are busy career women touring the country, promoting their sixth album, “Something Big” and walking Hollywood red carpets. Music is a family business for the Campbell sisters: Erica’s husband, Warryn, is the group’s producer and Tina’s husband, Teddy, is the drummer in Jay Leno’s band. Outside of the recording studio, Erica and Tina struggle to balance family life—Erica and Warryn are expecting their third child in February, and Tina and Teddy are raising a blended family of four. The sisters also deal with their large, extended family of seven siblings, one of which is the group’s stylist, and their parents who have been married and divorced three times, to each other, and are currently separated.
Mary Mary is produced for WE tv by eOne Televison, executive produced by Tara Long, John Morayniss, Eric Hoberman and Mitchell Solarek. Kate Farrell serves as the executive producer for WE tv.
WE tv (www.wetv.com) is the women’s network that showcases an unfiltered, modern view of family life. The original programming presents stories from a woman’s perspective and features celebrities and personalities audiences can relate to and embrace. The network’s slate of original series, including the hit shows Braxton Family Values, Joan & Melissa: Joan Knows Best?, Bridezillas and My Fair Wedding with David Tutera, underscore WE tv’s brand position and tagline, Life As WE Know It, which signifies the connection women share based on similar life experiences during life’s defining moments – like getting married, raising a family, dealing with sibling rivalry, and making ends meet. Owned and operated by AMC Networks Inc., WE tv is available in over 76 million homes and is available in HD and on demand.