Univision Set To Finish November Sweeps Out-Delivering ABC, CBS, FOX Or NBC On 62% Of Nights Among Adults 18-49

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November 22nd, 2011

via press release:

UNIVISION SET TO FINISH NOVEMBER SWEEPS OUT-DELIVERING ABC, CBS, FOX OR NBC ON 62% OF NIGHTS AMONG ADULTS 18-49

Outperforming CW for 21st Consecutive Sweep Period Among Adults 18-49 and 20th Among Adults 18-34

“Al Punto” and Evening News Up vs. November 2010 Among Adults 18-49; KMEX Los Angeles and WXTV New York Have No. 1 and No. 2 Early Local Evening Newscasts in the Country

Univision Stations in Los Angeles, Miami and Houston are No. 1 During Primetime, Regardless of Language, Among Adults 18-49
MIAMI, FL – NOVEMBER 22, 2011 – The Univision Network announced today that it will close the competitive November sweep period as one of the top five broadcast networks among Adults 18-34 and Adults 18-49, as well as among Total Viewers 2+ in primetime. Univision has also out-performed at least one or more of the English-language broadcast networks (ABC, CBS, FOX or NBC) during the November 2011 sweep period on more nights among Adults 18-49 (16 nights or 62% of the time) and on 85% of the nights (22) among Adults 18-34.

In addition, during the November 2011 sweep, Univision delivered more Adult 18-49 viewers than NBC on 15 nights and on 21 nights among Adults 18-34. Meanwhile, the country’s leading Spanish-language network maintained its leadership over The CW, out-performing it for the 21st and 20th consecutive sweep period among Adults 18-49 and Adults 18-34, respectively.

Univision’s signature news programming saw year-over-year audience increases among Adults 18-49, with Sunday public affairs show “Al Punto” (To The Point) up by 5% and the evening national newscast – “Noticiero Univision” up by 4%. Meanwhile, Univision Television Group’s local stations in Los Angeles (KMEX) and New York (WXTV) scored the No. 1 and No. 2 early local evening newscasts in the country, respectively, regardless of language.

NETWORK HIGHLIGHTS:

Through Monday, November 21, Univision Network:

· Is the fifth-ranked broadcast network, regardless of language, delivering an average audience of 3.6 million Total Viewers 2+, 1.9 million Adults 18-49 and 1.0 million Adults 18-34 during broadcast prime

· Univision’s primetime novelas “Una Familia Con Suerte” (A Fortunate Family) and “La Fuerza Del Destino” (The Power of Destiny) are delivering more Adult 18-34 and Adult 18-49 viewers than first-run airings of such English-language programs:

Among Adults 18-34
ABC’s “Body Of Proof,” “Castle,” “Dancing with the Stars,” “Dancing with the Stars-Results,” “Extreme Makeover: Home Edition,” “Last Man Standing,” “Man Up!,” “Pan Am” and “Private Practice
CBS’ “Amazing Race-19,” “Blue Bloods,” “CSI,” “”CSI: Miami,” “CSI: NY,” “A Gifted Man,” “The Good Wife,” “Hawaii Five-0,” “The Mentalist,” “NCIS: Los Angeles,” “Person Of Interest,” “Survivor: South Pacific” and “Unforgettable
NBC’s “Biggest Loser-12,” “Chuck,” “Community,” “Grimm,” “Harry’s Law,” “Law & Order: SVU,” “Parenthood,” “Prime Suspect,” “The Sing Off,” “Up All Night” and “Whitney”
FOX’s “Fringe,” “Kitchen Nightmares” and “Terra Nova
CW’s entire line-up consisting of “90210,” “America’s Next Top Model-11,” “Gossip Girl,” “Hart Of Dixie,” “Nikita,” “Ringer,” “Secret Circle,” “Supernatural” and “Vampire Diaries
Among Adults 18-49
ABC’s “Extreme Makeover: Home Edition,” “Man Up!” and “Pan Am
CBS “ CSI: NY” and “A Gifted Man
NBC’s “Chuck,” “Community,” “Grimm,” “Harry’s Law,” “Prime Suspect” and “The Sing Off
FOX’s “Fringe” and “Kitchen Nightmares
CW’s entire line-up consisting of “90210,” “America’s Next Top Model-11,” “Gossip Girl,” “Hart Of Dixie,” “Nikita,” “Ringer,” “Secret Circle,” “Supernatural” and “Vampire Diaries

· The season two finale of “¡Mira Quién Baila!” on Sunday, November 20:
Reached 9.2 million Viewers 2+ who tuned in to all or part of the three-hour broadcast
Was the highest-rated telecast in the program’s full run
Attracted an average audience of nearly 5 million Total Viewers 2+, 2.5 million Adults 18-49, 1.4 million Women 18-49, 1.1 million Men 18-49 and 1.3 million Adults 18-34
Made Univision the No. 4 network in the time period that night (8-11 p.m.), beating CBS among all Adults 18-34
Increased its audience in the last hour compared to the first hour by double-digit margins among all Viewers 2+ (up 24%), Adults 18-49 (up 34%), Women 18-49 (up 41%), Men 18-49 (up 26%) and Adults 18-34 (up 35%)
Based on its full run, the second season of the reality dance competition out-performed last season’s performance among Total Viewers 2+ (up 3%), Adults 18-49 (up 3%), Women 18-49 (up 7%) and Adults 18-34 (up 8%)
It was also the highest-ranked U.S. produced Spanish-language reality show in the network’s history among Total Viewers 2+

· The 12th Annual Latin GRAMMY® Awards on Thursday, November 10:
Reached 11.1 million Viewers 2+ who tuned in to all or part of the three-hour broadcast
Made Univision the No. 1 network among Adults 18-34 for the second consecutive year on this night
Delivered 5.7 million Total Viewers 2+, 3.1 million Adults 18-49 and 1.9 million Adults 18-34
Attracted more Hispanic viewers in the demographic groups of Total Viewers 2+, Adults 18-49 and Adults 18-34 than the combined audiences of the 2011 editions of “Academy Awards,” “Golden Globe Awards” and the “Primetime Emmy Awards”

Source: The Nielsen Company, NPM November 2011 Sweep-to-Date (10/27/2011-11/20/2011) and (11/21/2011 based on fast affiliate data) vs. November 2010 (10/28/2010-11/24/2010), Broadcast Prime M-Sat 8p-11p, Su 7p-11p. Latin Grammy Awards (Thursday, 11/11/2011) and Mira Quien Baila grand finale (Sunday, 11/20/2011) reach based on Persons 2+, 6+ minute qualified audience (includes visitors). Hispanic viewership based on NPM-H, ABC’s “Academy Awards” (02/27/2011), NBC’s “Golden Globe Awards” (01/16/2011) and FOX’s “Primetime Emmy Awards” (09/18/2011), Live+SD.

LOCAL HIGHLIGHTS:

Early Local News
· During the November 2011 sweep period, KMEX Univision 34 in Los Angeles and WXTV Univision 41 in New York led all other stations in the country by securing the No. 1 and No. 2 most watched Early Evening local newscasts among Adults 18-49, regardless of language

· Univision stations delivered the No. 1 Early Evening local news at 6 p.m. (5 p.m. Central), regardless of language, in the following markets:
Among Adults 18-49 in Los Angeles, New York, Houston, San Francisco (tie) and Phoenix
Among Adults 25-54 in Los Angeles and Houston

Late Local News
· Univision stations delivered the No. 1 Late Local news, regardless of language, in the following markets:
Among Adults 18-49 in Los Angeles, Houston, Dallas and Phoenix
Among Adults 25-54 in Houston

Primetime
· During the November 2011 sweep period, Univision was the No. 1 broadcast station during primetime in the following markets:
Among Total Viewers 2+ in Miami
Among Adults 18-49 in Los Angeles, Miami and Houston
Among Adults 18-34 in Miami and Houston

· The 12th Annual Latin GRAMMY Awards on Thursday, November 10:
Made Univision the No. 1 broadcast station during primetime in the following markets:
Among Total Viewers 2+ in Los Angeles, New York, Miami, Houston and San Francisco
Among Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento
Among Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas and San Francisco
The Latin GRAMMY Awards was the No. 1 broadcast program of the day (6 to 2 a.m.) among Total Viewers 2+, Adults 18-49 and Adults 18-34 in Los Angeles, Miami and Houston
The awards show on Univision stations had more viewers than the combined viewership of ABC, CBS, NBC, and FOX among Adults 18-49 and Adults 18-34 in Miami and Houston

Source: The Nielsen Company, NSI Ratings (10/27/11-11/21/11), Primetime is defined as ABC/CBS/NBC/IND/SLTV Mon-Sat 8P-11P/Sun 7P-11P ET/PT (Mon-Sat 7P-10P/Sun 6P-10P CT) and FOX/CW Mon-Sat 8P-10P/Sun 7P-10P ET/PT(Mon-Sat 7P-9P/Sun 6P-9P CT). Early Local News is defined as newscasts with 6pm ET/PT start time; 5pm CT. Late Local News is defined as newscasts with 10/11pm ET/PT start time; 9/10pm CT (includes regular newscasts only). Total Day is defined as Mon-Sun 6am-2am. “Most watched station in the country” rankings based on average impressions. Live+SD.

 
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