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TV Ratings Wednesday: All New ABC Wins, As, Of Course, Ratings Lows Dominate Thanksgiving Eve

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November 24th, 2011


Scoreboard ABC FOX CBS Uni NBC CW
Adults 18-49: rating/Share 2.7/8 2.0/6 1.8/5 1.6/5 1.2/4 0.4/1
Adults 18-34: Rating/Share 2.0/7 1.5/5 0.9/3 1.7/6 1.0/3 0.4/1
Total Viewers (million) 8.624 6.602 7.781 3.684 3.681 0.928


With ABC in its normal Wednesday line up it easily topped the adults 18-49 ratings and viewership on a night of not surprising sharp ratings declines. The Middle fell 17% vs. last week to a season low 2.5 adults 18-49 rating. Suburgatory was down 14% to a series low 2.5 adults 18-49 rating. Modern Family dipped 20% to a season low 4.5 adults 18-49 rating. Happy Endings slid 16% to a season low 2.7  adults 18-49 rating. Revenge dropped 19% to a series low 2.1 adults 18-49 rating.

For the stat folks out there 33.8% of US adults 18-49 were watching primetime TV last night vs. 37.7% last Wednesday night.

The X Factor fell 19% vs. last Thursday's results show to a series low 2.5 adults 19-49 rating, and a special episode of Mobbed drew a 1.6 adults 18-49 rating.

CBS's only new episode on the night, a Survivor recap show drew a 1.9 adults 18-49 rating.

NBC's Up All Night dropped 21% vs. last week to a series low 1.5 adults 18-49 rating. The special Wednesday 9-11pm The Biggest Loser had a 1.2 adults 18-49 rating.

CW's America's Next Top Model recap episode drew just a 0.4 adults 18-49 rating.

For those who worry about such things, all shows *except* America's Next Top Model were designated as specials and so will not count towards the shows official Nielsen season ratings averages. The fact that an episode can be designated a special and excluded from the show's season average is entirely a PR tactic, and has no effect on either the bottom line for the network or the future of the show.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, November 23, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM ABC The Middle 2.5 8 9.086
FOX The X Factor 2.5 8 8.507
CBS Survivor: South Pacific (recap) 1.9 6 7.854
NBC Up All Night 1.5 5 4.329
CW America's Next Top Model -R 0.3 1 0.863
8:30PM ABC Suburgatory 2.5 8 8.315
NBC Up All Night -R 1.0 3 2.994
9:00PM ABC Modern Family 4.5 13 12.648
CBS Criminal Minds -R 1.8 5 8.233
FOX Mobbed 1.6 4 4.697
NBC The Biggest Loser special (9-11p) 1.2 3 3.691
CW America's Next Top Model (recap) 0.4 1 0.992
9:30PM ABC Happy Endings 2.7 7 7.222
10:00PM ABC Revenge 2.1 6 7.235
CBS CSI -R 1.6 5 7.257

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via NBC press note:

In Late-Night Metered Markets Wednesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/6; CBS's "Late Show with David Letterman," 2.8/7; and ABC's combo of "Nightline," 3.3/7; and "Jimmy Kimmel Live," 1.6/5.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/3; "Late Show," 0.8/3; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.7/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.4/4). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.4/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Starting with data for Mon 3/28/11, all program ratings will now include multiple viewings of a telecast on a DVR. Previously only the first viewing was counted. HUT/PUT will now consist of Live TV viewing and DVR playback at time of play. Previously, HUT/PUT consisted of live viewing and DVR playback credited to time of live telecast.Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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