via press release:
“THE NFL ON CBS” FEASTS ON RATINGS FOR MIAMI-DALLAS WITH HIGHEST THANKSGIVING DAY GAME IN 13 YEARS
CBS Sports’ Thanksgiving Day coverage of THE NFL ON CBS on Thursday, Nov. 24, which saw the Dallas Cowboys beat the Miami Dolphins, 20-19, on a last-second field goal, earned an overnight household /share of 15.3/38, up 2% from last year’s 15.0/35 (New England-Detroit; early window) and up 21% from the comparable late window in 2009 (12.6/32; Oakland-Dallas).
The 15.3/38 for the Dolphins-Cowboys game is the highest rating for a Thanksgiving Day game in the metered markets on CBS since the Network re-acquired NFL broadcast rights in 1998. The previous high was last year’s 15.0/35.