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TV Ratings Friday: Univision Tops Adults 18-49, As 'Iron Man' Puts Fox First Among The English Networks

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November 26th, 2011

Scoreboard Uni FOX ABC CBS NBC CW
rating/Share: Adults 18-49 1.3 1.2/4 1.1/3 1.0/3 1.0/3 0.4/1
Total Viewers (million) 3.125 3.977 4.535 5.341 3.979 1.489

On a Friday night when the English broadcast networks went with mostly repeats and specials, Univision topped the adults 18-49 ratings with its line up of Una Familia con Suerte (1.3 adults 18-49 rating), La Fuerza del Destino (1.6), and La Rosa de Guadalupe (1.0).

Update because of many commenters questions ala “Why don’t you guys show us the Univision line-up among the english broadcasts networks?”

Too much trouble including Univision shows in the regular grid (for production effort/ timing reasons) for what is minimal regular reader interest.

The relative ratings between Univision and the English broadcasters is pretty irrelevant to our business. It doesn’t generate the pageviews for us that the additional effort to do more with their numbers would require (although we do far more with Univision ratings than any other site I know of, and what we do may not even be worth it).

Why? Certainly some of it is the language barrier. We can write only in English. However, I think the biggest reason that Univision shows don’t generate traffic is that they typically run the same three telenovela’s every day Monday-Friday, so there’s not really much new news on a daily basis for their shows. Also, what generates the traffic for us is substantially “will my show be cancelled or renewed?”, and I don’t perceive that question exists for the Univision shows.

Fox went with the movie Iron Man which drew a 1.2 adults 18-49 rating to lead the English broadcast networks.

CBS's only new programming on the night were the specials Hoops & Yoyo Ruin Christmas which drew a 0.8 adults 18-49 rating, and The Elf on the Shelf: An Elf's Story which had a 1.0 adults 18-49 rating.

NBC showed the movie National Treasure: Book of Secrets which scored a 1.0 adults 18-49 rating.

For the first time in recent memory, The CW added a few specials to their long holiday repeat gap and Grandma Got Run Over By A Reindeer returned a 0.5 adults 18-49 rating, just a tenth behind the timeslot regular Nikita (that should spark some crazy fan discussion). Following it, Olive, The Other Reindeer had a 0.3 adults 18-49 rating.

ABC started the evening with the movie Shrek The Third which drew a 1.1 adults 18-49 rating, followed by a new 20/20 which 1.2 adults 18-49 rating, the same as its last new episode 2 weeks ago.

Overnight broadcast primetime ratings for Friday, November 25, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX Iron Man (8-10p) 1.2 4 3.977
ABC Shrek the Third (movie, 8-10p) 1.1 4.319
NBC National Treasure: Book of Secrets (movie, 8-11p) 1.0 3 3.979
CBS Hoops & Yoyo Ruin Christmas (special, premiere) 0.8 3 3.660
CW Grandma Got Run Over By A Reindeer (special) 0.5 2 1.760
tvbythenumbers.com
8:30PM CBS Elf On The Shelf (special, premiere) 1.0 3 4.250
tvbythenumbers.com
9:00PM CBS CSI:NY -R 0.9 3 5.537
CW Olive, The Other Reindeer (special) 0.3 1 1.218
tvbythenumbers.com
10:00PM ABC 20/20 1.2 4 4.968
CBS Blue Bloods -R 1.0 3 6.531

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NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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