‘Late Show with David Letterman’ Delivers Biggest Weekly Audience Since April & Best A18-49 Since February
via press release:
“LATE SHOW with DAVID LETTERMAN” DELIVERS BIGGEST WEEKLY AUDIENCE SINCE APRIL AND BEST ADULTS 18-49 RATING SINCE LAST FEBRUARY
“LATE SHOW” AND “LATE LATE SHOW” BOTH POST GAINS VS. LAST YEAR
LATE SHOW with DAVID LETTERMAN posted its largest audience since the week ending April 8, 2011, and its best adults 18-49 rating since the week ending Feb. 4, 2011, according to Nielsen live plus same day ratings for the week ending Nov. 18, 2011.
LATE SHOW delivered 3.580m viewers, up +9% in viewers (from 3.30m), compared to the same week last year. LATE SHOW was up +18% in adults 25-54 (1.3/05 from 1.1/05) and +25% in adults 18-49 (1.0/04 from 0.8/03), compared to the same week last year.
THE LATE LATE SHOW WITH CRAIG FERGUSON delivered a 1.3/04 in households with 1.71m viewers, up +3% in viewers (from 1.67m) compared to the same week last year. LATE LATE SHOW was up +17% in adults 25-54 (0.7/04 from 0.6/04), and +20% in adults 18-49 (0.6/03 from 0.5/03), compared to the same week last year.
Both the LATE SHOW and LATE LATE SHOW topped their NBC late night competition in viewers and adults 18-49 for the week.