via press release:
MTV2’S GUY CODE” CONTINUES TO DELIVER RECORD-BREAKING RATINGS
WITH MOST WATCHED ORIGINAL SERIES TELECAST EVER
Marks MTV2’s First Telecast to Rank in Top 10 of Original Telecasts for Ad-Supported Cable
Network Sees +61% Increase with Coveted M12-34 Demo and Ranked #2 M12-17 Across All Cable in Its Time Period
NEW YORK, N.Y. (November 28, 2011) —MTV2’s new original series “MTV2’s Guy Code” continues to shatter records as its second episode delivered the network’s most watched original series telecast ever, topped all other original series in MTV2’s 15-year history, and ranked for the first time in the Top 10 of original telecasts for ad-supported cable P12-34 at #10 and #8 for M12-34 during the time period.
Last Tuesday’s telecast marked the biggest P12-34 audience ever for a MTV2 original series with a 0.51and 315,000 viewers (+51% from prior week), and averaged 419,000 total viewers (+82% from prior week). In MTV2’s core MALE-ENNIAL demo, the second episode averaged a 0.69 M12-34 rating, an increase of +61% versus the prior week. Among M12-17, “MTV2’s Guy Code” improved its time period by +168% and ranked #2 across all of cable in its time period (11pm – 11:30pm).
“MTV2’s Guy Code” is the ultimate guide to the laws of manhood with original weekly episodes airing on Tuesdays at 11 pm ET/PT. In this week’s episode, experts will unearth the rules on how to Drink Like a Man, Crying and Karaoke Etiquette as told through absurd humor, and funny and inappropriate animation. The show features today’s pop culture entertainers, top comics, rappers and specialized experts.
In addition, guys and girls everywhere can give their own take on Guy Code through the brand new “Guy Code” Facebook app (www.Facebook.com/GuyCode). The app allows fans to submit photos of Guy Code violations and solicit feedback from others. For those just looking to offer their opinion, a gallery will appear when they enter the app where they can comment.
Having argued the laws of Guy Code with his roommates on MTV's “,” Vinny Guadagnino will make special guest appearances on the show throughout the ten episode long season. Other talent on the show includes: Alesha Reneé (“E! News Now,” “BET Now”), Andrew Schulz (comedian, MTV's “New Year's Eve Bash,” Music Choice's “Certified”), April Rose (model, Maxim “Hometown Hottie”), Charlamagne Tha God (radio personality, entertainer, producer), Chrissy Teigen (model, Sports Illustrated Swim Issue), Dan St. Germain (comedian, “ ,” “Late Night with Jimmy Fallon”), Dean Edwards (comedian, “ ”), Donnell Rawlings (comedian, Chappelle Show), Johanna Botta (actress, MTV’s “The Real World,” “ ”), Jon Gabrus (comedian, MTV’s “The Substitute,” “Gabrus on Rugby”), Jordan Carlos (comedian, “The ”), Julian McCullough (comedian, VH1 “40 Funniest Fails,” “Late Night with Jimmy Fallon”), Lil Duval (comedian, “Hood State of the Union”), Melanie Iglesias (model, Maxim “Hometown Hottie”) and Peter Rosenberg (Hot 97 DJ and Host), among others.
“MTV2’s Guy Code” was developed by Ryan Ling who also serves as Executive Producer. Paul Ricci and Darin Byrne are Executive Producers for MTV2. Andrew Stuckey is Producer. The series is an original production by Viacom Media Networks.
Source: Nielsen. 11/22/2011 or as dated. Live+SD. Coverage ratings. Rank on 000s. Time Period: Tu/11P-11:30P.
Available in approximately 80 million homes MTV2 is man's best friend. Since its launch in 1996, the network has reflected the subversive interests and behaviors of young men with a compelling and diverse programming line-up inspired by ordinary guys who do extraordinary things. MTV2 is part of Viacom Media Networks, one of the world’s leading creators of programming and content across all media platforms.