'The Chew' Gobbles Up Series Highs in Total Viewers & Key Demos

Categories: Daytime and Soap Opera TV Ratings,Network TV Press Releases

Written By

November 28th, 2011

via press release:

Fringe Ratings Report: ABC Daytime Programming -- Week of Nov. 14, 2011

ABC Sweeps Daytime Across All Key Women Demos, Ranking as the
No. 1 Network
in Women 18-49 and Women 25-54 for the 5th Straight Week

 “The ChewGobbles Up Series Highs in Total Viewers,
Women 18-34, Women 18-49 and Women 25-54

The View” Delivers its Highest-Rated Week in Over 6 Months in Key Women

The View” is Daytime’s No. 1 Program of the Week in Women 18-34,
and “The Chew” Ranks Among the Top 5 Programs

The View,” “General Hospital” and “One Life To Live” Place Among

Daytime’s Top 3 Programs in Women 18-49 and Women 25-54

 

ABC Daytime

 

  • ABC stood as Daytime’s No. 1 network in Women 18-34 (0.6 rating/202,000 – tie) and, for the 5th week running, in Women 18-49 (1.0 rating/653,000) and Women 25-54 (1.4 rating/851,000)

 

  • Growing its total audience for the 6th straight week, "The Chew" generated series highs across all target demos: Total Viewers (2.384 million), Women 18-34 (182,000), Women 18-49 (521,000) and Women 25-54 (701,000).

 

  • The View” delivered its most-watched week in more than 9 months (3.926 million) and saw its highest-rated week in over 6 months in both Women 18-49 (1.2 rating/790,000) and Women 25-54 (1.7 rating/1.024 million) – since weeks of 2/7/11 and 5/2/11, respectively.

 

  • Growing by 10% week to week, “General Hospital” hit a 7-week high in Women 18-34 (0.5 rating/177,000) – since week of 9/26/11.

 

  • In Women 18-34, “The View” (0.7 rating/239,000 – tie) was the week’s No. 1 program in Daytime and One Life To Live (No. 3T – 0.6 rating/211,000) and The Chew” (No. 5T – 0.5 rating/182,000) placed among the Top 5 Daytime programs of the week.

 

  • In Women 18-49, “The View” (No. 2 – 1.2 rating/790,000), “One Life To Live” (No. 3T – 1.0 rating/668,000) andGeneral Hospital” (No. 3T – 1.0 rating/635,000) placed among the week’s Top 3 Daytime programs.

 

  • In Women 25-54, “The View” (No. 2 – 1.7 rating/1.024 million), “General Hospital” (No. 3T -- 1.4 rating/836,000) and “One Life To Live” (No. 3T – 1.4 rating/844,000) stood among the week’s Top 3 Daytime programs.

 

 

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks

 

Daytime Rank:        Total Viewers                Women 18-49 (Rtg/000s)

No. 1 CBS   3.32 million       No. 1   ABC    1.0/653,000

                No. 2 ABC   2.83 million       No. 2T  NBC    0.9/594,000

                No. 3 NBC   2.45 million       No. 2T  CBS    0.9/584,000

 

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

 

Program                    Net             Rtg/000s

The Young & The Restless   CBS             1.4/903,000

The View                   ABC             1.2/790,000

One Life to Live                ABC             1.0/668,000

Bold and the Beautiful     CBS             1.0/648,000

General Hospital           ABC             1.0/635,000

 

Source: NTI, Live + Same Day:  Week of 11/14/11. All ranks/ties based on rating unless otherwise noted. “Price is Right” is average from 11:00 a.m. – 12:00 p.m.

 

 

 
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