‘The Chew’ Gobbles Up Series Highs in Total Viewers & Key Demos

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

Fringe Ratings Report: ABC Daytime Programming — Week of Nov. 14, 2011

ABC Sweeps Daytime Across All Key Women Demos, Ranking as the
No. 1 Network
in Women 18-49 and Women 25-54 for the 5th Straight Week

 “The Chew” Gobbles Up Series Highs in Total Viewers,
Women 18-34, Women 18-49 and Women 25-54

“The View” Delivers its Highest-Rated Week in Over 6 Months in Key Women

“The View” is Daytime’s No. 1 Program of the Week in Women 18-34,
and “The Chew” Ranks Among the Top 5 Programs

“The View,” “General Hospital” and “One Life to Live” Place Among

Daytime’s Top 3 Programs in Women 18-49 and Women 25-54

 

ABC Daytime

 

  • ABC stood as Daytime’s No. 1 network in Women 18-34 (0.6 rating/202,000 – tie) and, for the 5th week running, in Women 18-49 (1.0 rating/653,000) and Women 25-54 (1.4 rating/851,000)

 

  • Growing its total audience for the 6th straight week, “The Chew” generated series highs across all target demos: Total Viewers (2.384 million), Women 18-34 (182,000), Women 18-49 (521,000) and Women 25-54 (701,000).

 

  • “The View” delivered its most-watched week in more than 9 months (3.926 million) and saw its highest-rated week in over 6 months in both Women 18-49 (1.2 rating/790,000) and Women 25-54 (1.7 rating/1.024 million) – since weeks of 2/7/11 and 5/2/11, respectively.

 

  • Growing by 10% week to week, “General Hospital” hit a 7-week high in Women 18-34 (0.5 rating/177,000) – since week of 9/26/11.

 

  • In Women 18-34, “The View” (0.7 rating/239,000 – tie) was the week’s No. 1 program in Daytime and “One Life to Live” (No. 3T – 0.6 rating/211,000) and The Chew” (No. 5T – 0.5 rating/182,000) placed among the Top 5 Daytime programs of the week.

 

  • In Women 18-49, “The View” (No. 2 – 1.2 rating/790,000), “One Life to Live” (No. 3T – 1.0 rating/668,000) andGeneral Hospital” (No. 3T – 1.0 rating/635,000) placed among the week’s Top 3 Daytime programs.

 

  • In Women 25-54, “The View” (No. 2 – 1.7 rating/1.024 million), “General Hospital” (No. 3T — 1.4 rating/836,000) and “One Life to Live” (No. 3T – 1.4 rating/844,000) stood among the week’s Top 3 Daytime programs.

 

 

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks

 

Daytime Rank:        Total Viewers                Women 18-49 (Rtg/000s)

No. 1 CBS   3.32 million       No. 1   ABC    1.0/653,000

                No. 2 ABC   2.83 million       No. 2T  NBC    0.9/594,000

                No. 3 NBC   2.45 million       No. 2T  CBS    0.9/584,000

 

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

 

Program                    Net             Rtg/000s

The Young & the Restless   CBS             1.4/903,000

The View                   ABC             1.2/790,000

One Life to Live                ABC             1.0/668,000

Bold and the Beautiful     CBS             1.0/648,000

General Hospital           ABC             1.0/635,000

 

Source: NTI, Live + Same Day:  Week of 11/14/11. All ranks/ties based on rating unless otherwise noted. “Price is Right” is average from 11:00 a.m. – 12:00 p.m.

 

 

blog comments powered by Disqus