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TV Ratings Sunday: 'Once Upon a Time' Slips 11% To Series Lows, Most Shows Down as NFL Dominates Sunday Night

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November 28th, 2011

Scoreboard NBC CBS FOX ABC Uni
Adults 18-49: Rating/Share TBD 3.6/8 2.4/6 1.8/4 0.8/2
Adults 18-34: Rating/Share TBD 2.6/7 2.7/7 1.3/3 0.8/2
Total Viewers (million) TBD 13.493 5.263 7.808 2.160

Due to the nature of live sports programming the ratings for NBC (NFL Football), Fox (regional overruns at 7pm) and CBS (National Overrun of 55 minutes) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

NBC won the night with Sunday Night Football, but an overtime game with the Broncos and Chargers gave CBS 55 minutes of 'Tebow Time' boosting CBS's nightly averages.

ABC's Once Upon A Time was down 11% versus its last original two weeks ago to series lows, But when your series low is a 3.4 adults 18-49 rating, things aren't so bad. Update: the show saw series highs with teens and kids.

The Hallmark Hall of Fame Movie 'Have a Little Faith' scored a 1.1 rating from 9-11p, down nearly 50% from 'November Christmas' a year earlier (on CBS).

With the big NFL lead-in, 60 Minutes was up 24% in the preliminary numbers to a 3.6 adults 18-49 rating, but Amazing Race was down 14% to a 2.4 adults 18-49 rating. A repeat of Person of Interest drew a 1.5 adults 18-49 rating.

The Cleveland Show's 7:30p airing was up 6% from last week's time period premiere to a 1.9 adults 18-49 rating. The Simpsons were off 4% to a to a 2.6 adults 18-49 rating and Allen Gregory tumbled another 21% to a 1.5 adults 18-49 rating. Family Guy was off 13% to a 2.8 adults 18-49 rating and and American Dad was down 8% to a 2.2 adults 18-49 rating.

Broadcast primetime ratings for Sunday, November 27, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 CBS NFL Overrun 7.0/17 22.87
FOX The Cleveland Show (R)/NFL Overrun 3.3/9 8.83
NBC Football Night in America Pt 1 1.9/5 6.00
ABC America's Funniest Home Videos 1.8/4 7.62
7:30 FOX The Cleveland Show 1.9/5 4.06
NBC Football Night in America Pt 2 2.7/7 7.83
8:00 NBC Football Night in America Pt 3 4.7/11 13.42
CBS 60 Minutes 3.6/8 15.36
ABC Once Upon A Time 3.4/8 10.66
FOX The Simpsons 2.6/6 5.61
8:30 NBC Sunday Night Football: Steelers at Chiefs 8:30-11p 6.7/15 17.23
FOX Allen Gregory 1.5/3 3.12
9:00 FOX Family Guy 2.8/6 5.51
CBS The Amazing Race 2.4/5 8.98
ABC Hallmark Hall of Fame Movie: Have A little Faith 9-11p 1.1/2 6.48
9:30 FOX American Dad 2.2/5 4.46
10:00 CBS Person Of Interest (R) 1.5/4 6.77

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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