ABC Surges by 31% Year to Year on Monday in Adults 18-49
via press notes:
With encore animated holiday specials, You Deserve It and a repeat airing of Castle, ABC posted impressive year-over-year growth on Monday, jumping over the year-ago evening with an all-original schedule by 31% in Adults 18-49. In addition, with its mix of repeat and original programming, ABC outperformed NBC’s first-run Monday lineup (including the 2-hour finale of The Sing Off) by 13% in the key young adult sales demo.
At 8pm, ABC’s rebroadcast of Dr. Seuss’ How the Grinch Stole Christmas took second place in its half-hour with Total Viewers and Adults 18-49, beating out Fox’s first-run Terra Nova and the opening half-hour of NBC’s The Sing Off finale. The animated holiday special finished a definitive #1 in it slot with Kids 2-11, drawing the Net’s top number in the time slot in almost 2 years – since 12/7/09.
- ABC’s telecast of Dr. Seuss’ How the Grinch Stole Christmas was up over last year’s airing by double-digit percentages with viewers (+12%) and young adults (+14%).
Building on its Adult 18-49 lead-in at 8:30pm (+4%), ABC’s encore telecast of Shrek the Halls ranked #2 in its half-hour with viewers and young adults, outdelivering Fox’s original drama and NBC’s unscripted season ender. Standing as the #1 TV program of the night with Kids 2-11, the animated Christmas special scored ABC’s highest number in the time period in nearly 2 years – since 12/7/09.
- Like its lead-in, Shrek the Halls grew over its year-ago broadcast with Total Viewers (+4%) and Adults 18-49 (+8%).
During the 9 o’clock hour, ABC’s You Deserve It improved its hour year over year by 8% in Adults 18-49, outdelivering original programming on the same night last year (Skating with the Stars/CMA Country Christmas).
- Building on its premiere coming out of the DWTS finale, ABC’s You Deserve It spiked over its week-ago series debut with Adults 18-34 (+20%) and Men 18-34 (+60%).
During the 10 o’clock hour, ABC’s repeat Castle beat out NBC’s original Rock Center with Brian Williams with both Total Viewers (+10%) and Adults 18-49 (+8%).