ABC Takes Second Place in Total Viewers and Adults 18-49, while Ranking No. 1 for the 2nd Week in a Row Across All Key Women Demos

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November 29th, 2011

via press release:

ABC Takes Second Place in Total Viewers and Adults 18-49, while

Ranking No. 1 for the 2nd Week in a Row Across All Key Women Demos

 

ABC Airs 4 of the Top 15 Shows in Adults 18-49, Placing the Top 2 Unscripted Telecasts with “DWTS” and the No. 1 New Drama with “Once Upon A Time

 

Season to Date, ABC Delivers Double-Digit Growth in the 10pm Hour

 

ABC is Monday’s No. 1 Net in Total Viewers on 10 of 10 Weeks This Season

 

ABC’s “Dancing with the Stars” Registers as Monday Night’s

Most-Watched TV Show on Each of its Final 7 Broadcasts of Season 13

 

ABC’s Debut of “You Deserve It” Beats NBC’s Time-Slot Established “The Sing Off

 

Castle” is the Most-Watched Scripted Show in its Slot for 9 Straight Telecasts

 

Scoring Season Highs on the Evening, ABC Wins the Final Tuesday of the Sweep

 

ABC’s “Last Man Standing” Grows Week to Week and Greatly Improves its Time Slot

 

Up for its 2nd Straight Telecast, “Man Up!” Marks its Highest Numbers in 4 Weeks

 

Hitting Season Highs in its Finale, ABC’s “DWTS: The Results” Dominates All 4 of its Half-Hours to Emerge as Tuesday’s No. 1 TV Show with Viewers and Young Adults

 

ABC Wins Wednesday with the Top 2 Most-Watched Programs and 4 of the Top 5

Shows in Adults 18-49, Leading the Net to its Biggest Thanksgiving Eve in 4 Years 

 

The Net’s “Charlie Brown Thanksgiving” Scores Double-Digit Year-to-Year Gains

 

ABC’s “A Very Gaga Thanksgiving” Places No. 1 Against its Non-Sports Competition

In Adults 18-49, Earning the Net’s Top Thanksgiving Numbers in the Slot Since 2007   

 

ABC is No. 1 on the Night for the 3rd Straight Week with “Saturday Night Football

 

ABC’s “America’s Funniest Home Videos” Hits Season Highs with Viewers

And Young Adults, Attracting its Biggest Overall Audience in Nearly 9 Months

 

Spiking Over its Last Airing, “Once Upon A Time” Hits Series Highs in Teens and Kids

 

WEEK No. 10:

During the week spanning the final nights of the November Sweep and the Thanksgiving holiday weekend (w/o 11/21/11), ABC finished No. 2 in Total Viewers (8.7 million) and Adults 18-49 (2.1/6) for the 3rd week running, beating out NBC (6.0 million and 2.0/6) and Fox (5.5 million and 1.9/5) on both measures.  In addition, the Net ranked No. 1 for the 2nd week in a row across all key Women demos (W18-34/W18-49/W25-54).

 

  • For the 10th consecutive week of fall 2011, the Net increased its overall audience year to year during the 10 o’clock hour (9.8 million vs. 9.7 million). On average (10 Complete Weeks) on Monday-Friday from 10:00-11:00 p.m. as a lead-in to affiliates’ late-local news, ABC is demonstrating double-digit percentage year-to-year growth in Total Viewers (+13%), Adults 18-49 (+12%) and Adults 25-54 (+12%). In fact season to date, ABC remains the only net to show gains on any of the three Nielsen measures.

 

Rankings:  ABC claimed 4 of the week’s Top 15 TV shows in Adults 18-49, delivering the Top 2 unscripted telecasts with “Dancing” and the No. 1 freshman drama with “Once Upon A Time:”   Modern Family SP-11/23” – No. 4, “DWTS: The Results” – No. 8, “Dancing with the Stars” – No. 12 and “Once Upon A Time” – No. 15.   The Net aired 3 of the Top 10 most-watched television programs overall for the week, including 2 of the Top 3 with “DWTS:”  “DWTS” – No. 2, “DWTS: The Results” – No. 3 and “Modern Family SP-11/23” – No. 9. 

 

Monday

Featuring “Dancing,” “You Deserve It” and “Castle,” ABC (13.1 million) stood as Monday’s most-watched television network, beating CBS by 1.2 million viewers (11.9 million – “HIMYM”/”2 Broke Girls”/”Two and a Half Men”/”Mike & Molly”/”Hawaii Five-0”), Fox by 6.1 million viewers (7.0 million – “Terra Nova”/”House”) and NBC by 9.1 million viewers (4.1 million – “The Sing Off”/”Rock Center with Brian Williams”).  ABC qualified as Monday’s No. 1 network in Total Viewers for the 10th time in 10 weeks this season.  In addition among Adults 18-49 (2.5/6), ABC continued to top Fox on Monday (+9% - 2.3/6), while more than doubling NBC’s young adult performance on the night (+108% - 1.2/3).

 

Dancing with the Stars” (8:00-9:01 p.m.)

With its Monday finale, ABC’s “Dancing with the Stars(19.6 million) led its hour, taking ABC to the top spot in its time period among Total Viewers in all 10 of its telecasts this season.  ABC’s broad-skewing dance performance show registered as the No. 2 broadcast program its time slot in Adults 18-49, while running No. 1 with Adults 25-54 and key Women (W18-49/W25-54).  ABC’s “Dancing” qualified as Monday’s most-watched TV show overall on each of its final 7 telecasts of the season.

 

You Deserve It” (9:01-10:00 p.m.)

The series debut of ABC’s “You Deserve It” topped its unscripted competition in the hour, NBC’s “The Sing Off,” by 4.1 million viewers (8.6 million vs. 4.5 million) and by 13% in Adults 18-49 (1.7/4 vs. 1.5/4).    

 

Castle” (10:00-11:00 p.m.)

For the 9th consecutive telecast this season, ABC’s “Castle” qualified as Monday’s most-watched scripted show during the 10 o’clock hour.  “Castle” dwarfed NBC’s “Rock Center with Brian Williams” in the hour, more than tripling the NBC newsmagazine in Total Viewers (+203% - 10.9 million vs. 3.6 million) and more than doubling its Adult 18-49 number (+156% - 2.3/6 vs. 0.9/2).  “Castle” once again registered as Monday’s most-watched drama series, outdrawing CBS’ “Hawaii Five-0(10.6 million), Fox’s “House” (7.5 million) and Fox’s “Terra Nova(6.5 million).

 

Tuesday

ABC finished a solid No. 1 on the final Tuesday of the November Sweep, leading its nearest competition on the evening by 1.3 million viewers (15.7 million vs. 14.4 million - CBS) and by 9% in Adults 18-49 (3.5/10 vs. 3.2/9 - Fox).

 

  • Building its numbers for the 2nd week in a row with Total Viewers (+44%) and Adults 18-49 (+52%), ABC scored season-high results on Tuesday night on both counts.

 

Last Man Standing” (8:00-8:30 p.m.)

At 8:00 p.m., opposite CBS’ top-rated “NCIS,” ABC freshman “Last Man Standing(9.3 million) qualified as the 2nd-most-watched TV show overall in its half-hour for its 6th time in the series’ 7 telecasts, topping Fox’s special “The X Factor” (+2% - 9.1 million) and NBC’s “The Biggest Loser 12” (+60% - 5.8 million).  The broad-appealing Tim Allen sitcom widened its winning advantage over NBC’s veteran “Biggest Loser” to 35% in Adults 18-49 (2.7/8 vs. 2.0/6), up from a 30% advantage the prior week.

 

  • Despite facing increased competition in the slot from “The X Factor,” “Last Man Standing” rose week to week in viewers (+2%) and young adults (+4%), equaling its top Adult 18-49 number in 4 weeks – since 10/25/11.

 

  • The freshman comedy continued to produce sizeable year-to-year growth for ABC in its half-hour, surging by 2.5 million viewers and by 59% in Adults 18-49 over the same night last year (“No Ordinary Family” on 11/23/10 = 6.8 million and 1.7/5).

 

Man Up!” (8:30-9:00 p.m.)

At 8:30 p.m., opposite stiff competition from the second half-hours of “NCIS” and “The X Factor,” ABC’s “Man Up!” increased its overall audience for the 2nd week in a row (6.7 million vs. 6.3 million) and jumped 12% in Adults 18-49 (1.9/5 vs. 1.7/5) week to week.  In fact on both counts, the show marked its best young adult numbers in 4 weeks – since 10/25/11.

 

“Dancing with the Stars: The Results” (9:00-11:00 p.m.)

Jumping over its lead-in at 9:00 p.m. and building throughout its broadcast, ABC’s 13th-season finale of “Dancing with the Stars” dominated all 4 of its half-hours to emerge as Tuesday’s No. 1 TV show in viewers (19.6 million) and young adults (4.1/11). ABC’s “DWTS: The Results” overpowered formidable sweep competition throughout its 2-hour broadcast, defeating the second hour of Fox’s 2-hour “The X Factor” special, CBS’  “NCIS: LA” and “Unforgettable” and the second hour of NBC’s “The Biggest Loser” and “Parenthood.”  In fact, the veteran ABC unscripted series beat out its combined competition during its final hour, leading the combination of CBS’ “Unforgettable” and NBC’s “Parenthood” from 10:00-11:00 p.m. by 5.5 million viewers (20.6 million vs. 15.0 million) and by 7% in Adults 18-49 (4.4/12 vs. 4.1/11). TV actor and U.S. Army veteran J. R. Martinez was crowned champion of Season 13 and awarded the coveted mirror ball trophy.

 

  • Spiking week to week by 30% in viewers and by 46% in young adults, “DWTS: The Results” closed out with season highs on both Nielsen measures.

 

  • ABC’s “Dancing” finale delivered the biggest overall entertainment audience (20.6 million) during the 10 o’clock hour for any network on any night in 6 months – since 5/24/11.

 

Wednesday

Winning the final 2 nights of the 2011 November Sweep, ABC posted a strong first-place finish on Wednesday night, beating out its nearest competition by 12% in Total Viewers (8.7 million vs. 7.8 million – CBS) and by 35% in Adults 18-49 (2.7/8 vs. 2.0/6 – Fox). In fact, ABC claimed the Top 2 most-watched TV shows of the evening with “Modern Family” and “The Middle,” as both shows outdrew Fox’s “The X Factor” results show and lead-out “Mobbed.” The Net claimed 4 of the Top 5 shows on Wednesday in Adults 18-49, with “Modern Family,” “Happy Endings” (tied with “The X Factor”), “The Middle” and “Suburgatory,” respectively.

 

  • Building sharply over the year-ago night (also an all-original lineup on 11/24/10) among Total Viewers (+16%) and Adults 18-49 (+17%), ABC marked its highest numbers on the night before Thanksgiving in 4 years - since 2007.

 

The Middle SP-11/23” (8:00-8:30 p.m.)

At 8:00 p.m., ABC’s “The Middle” won its time period in viewers (9.1 million) and young adults (2.5/8), beating out original competition on CBS (“Survivor: South Pacific” = 8.2 million and 1.9/6), NBC (“Up All Night” = 4.3 million and 1.5/5) and Fox (“The X Factor” results show = 7.9 million and 2.3/8).

 

  • For its 9th straight telecast this season, “The Middlegrew over its year-ago performance with Adults 18-49 (+14%).

 

Suburgatory SP-11/23” (8:30-9:00 p.m.)

Holding 100% of its lead-in at 8:30 p.m., ABC’s “Suburgatory” finished a strong second in its slot in Adults 18-49 (2.5/8) to the second half-hour of “The X Factor,” and ranked as the top broadcast show in its time slot with Teens 12-17.

 

  • For the new ABC comedy’s 8th time in as many airings, “Suburgatorygenerated strong improvement for the Net over the year-ago comedy (“Better With You”) in the half-hour with viewers (+22% - 8.4 million vs. 6.9 million) and young adults (+32% - 2.5/8 vs. 1.9/6).

 

“Modern Family SP-11/23” (9:00-9:31 p.m.)

Building on its lead-in at 9:00 p.m. to win its time slot by huge margins over its nearest competition, ABC’s “Modern Family” soared to the top of the night as Wednesday’s No. 1 TV program in viewers (12.7 million) and young adults (4.6/13). In fact, the ABC comedy stood as Wednesday’s No. 1 TV show with Adults 18-49 for the 9th straight airing this season.

 

  • Topping its year-ago telecast on each original airing this season, “Modern Family” surged year to year by 2.1 million viewers and by 24% in Adults 18-49 (vs. 10.6 million and 3.7/12).

 

Happy Endings SP-11/23” (9:31-10:00 p.m.)

During the 9:30 p.m. half-hour, ABC’s “Happy Endings” dominated its slot by 37% among Adults 18-49 (2.6/7) over its nearest competition (CBS’ “Criminal Minds” = 1.9/5) and nearly doubled the delivery of Fox’s original “Mobbed” (+86% - 1.4/4). Also winning its time period with Adults 18-34 (tie) and Women 18-34, the ABC sophomore comedy registered as the No. 1 scripted series in its slot for its 8th broadcast.

 

  • ABC’s “Happy Endings” improved its slot over the year-ago night with viewers (+9%) and young adults (+13%).

 

Revenge SP-11/23” (10:00-11:00 p.m.)

From 10:00-11:00 p.m., ABC freshman drama “Revenge” qualified as the most-watched program overall (7.3 million) and ranked No. 1 for its 4th straight broadcast in Adults 18-49 (2.1/6).

 

  • The new series continued to deliver solid year-to-year growth for ABC in the hour, jumping over the year-ago night with an original Sweep special (“Primetime Nightline: Celebrity Plastic Surgery Gone Too Far?” = 5.9 million and 1.8/6) by 1.4 million viewers and by 17% in Adults 18-49.

 

Thursday

ABC qualified as the 2nd-most-watched broadcast network on Thanksgiving Thursday (5.4 million), outdrawing Fox by 6% (5.1 million) and NBC by 74% (3.1 million).

 

  • ABC posted strong year-over-year gains on Thanksgiving night among Total Viewers (+20% - 5.4 million vs. 4.5 million) and Adults 18-49 (+14% - 1.6/5 vs. 1.4/4).

 

“Charlie Brown Thanksgiving” (8:00-9:00 p.m.)

ABC’s special annual rebroadcast of “Charlie Brown Thanksgiving” ranked No. 1 versus its broadcast competition during the 8 o’clock hour with Women 18-34 and earned second with Women 18-49, Teens 12-17 and Kids 2-11.

 

  • The Charlie Brown holiday special surged ahead of its year-ago telecast (on 11/25/10) by double-digit percentages with viewers (+18% - 5.9 million vs. 5.0 million) and young adults (+20% - 1.8/6 vs. 1.5/5).

 

“A Very Gaga Thanksgiving” (9:30-11:00 p.m.)

Building on its repeat “The Middle” lead-in at 9:30 p.m. (+23%), ABC’s special “A Very Gaga Thanksgiving” was the No. 1 non-sports program during its 90-minute time period among Adults 18-49 (1.6/5-tie), beating out Fox by 14% (1.4/4 – 9:30-10:00 p.m. average) and NBC by 60% (1.0/3).

 

  • “A Very Gaga Thanksgiving” improved its time slot by wide margins over the year-ago night with an original music special (“Beyonce’s I Am World Tour” on 11/25/10) by 1.3 million viewers (5.5 million vs. 4.2 million) and by 23% in Adults 18-49 (1.6/5 vs. 1.3/4), generating ABC’s best Thanksgiving results in the time period in 4 years – since 2007.

 

Friday

On the Friday following Thanksgiving, ABC ranked as the 2nd-most-watched network overall (4.5 million) to CBS, outdrawing Fox by 10% (4.1 million) and NBC by 13% (4.0 million). In addition, ABC (1.1/3) outdelivered CBS and NBC on the night by 10% each in Adults 18-49 (1.0/3) and topped its network rivals in Adults 18-34 (tie), all key Women (W18-34/W18-49/W25-54) and Kids 2-11.

 

“ABC Friday Movie of the Week” (8:00-10:00 p.m.)

From 8:00-10:00 p.m., a rebroadcast of the “ABC Friday Movie of the Week – Shrek the Third” finished as the most-watched movie on the night (4.2 million), topping Fox’s premiere of “Iron Man” (4.1 million – 8:00-10:00 p.m.) and NBC’s encore of “National Treasure: Book of Secrets” (4.1 million – 8:00-11:00 p.m.).

 

20/20” (10:00-11:00 p.m.)

In the 10 o’clock hour, ABC’s “20/20” ranked No. 1 versus its network rivals with Adults 18-49 (1.2/4) and Adults 25-54 (1.7/4). In fact, it qualified as Friday’s No. 1 TV show on the major nets in the key Adult 25-54 news demo. “20/20” correspondents reported on extreme kids and the parents who allow -- and even encourage – kids to pursue such goals or do unconventional things at such an early age. Plus, Jay Schadler reported on a four-legged war hero.

 

  • 20/20grew over its performance on the same night last year (1.1/4 and 1.5/4 on 11/26/10) during the Thanksgiving holiday weekend by 9% in Adults 18-49 and by 13% in Adults 25-54.

 

Saturday

With coverage of “Saturday Night Football(Notre Dame at Stanford), ABC easily won Saturday night for the 3rd week in a row in both Total Viewers and Adults 18-49, outpacing its nearest competition by 2.0 million viewers (6.1 million vs. 4.1 million – CBS) and by 70% in young adults (1.7/5 vs. 1.0/3 – Fox). In addition, ABC qualified as the No. 1 network on the evening in Adults 18-34, Adults 25-54 and across all key Men demographics (M18-34/M18-49/M25-54).

 

  • Airing from 8:06-11:43 p.m., ABC’s “Saturday Night Football” stood as the definitive No. 1 TV show on Saturday among Total Viewers (6.2 million) and Adults 18-49 (1.8/5) for the 3rd week running.

 

Sunday

During the 7 o’clock hour opposite CBS’ huge 55-minute NFL overrun (Denver-San Diego), ABC’s “America’s Funniest Home Videos” was up over its most recent telecast two weeks ago, achieving season highs with viewers (7.6 million) and young adults (1.8/4).  In fact, the show drew its biggest audience in nearly 9 months and equaled its highest young adult performance since the beginning of May – since 3/6/11 and 5/1/11, respectively.

 

Once Upon A Time” (8:00-9:00 p.m.)

Up against sports-fueled competition during the 8 o’clock hour from NBC’s “Sunday Night Football” game (Pittsburgh-Kansas City) on NBC and CBS’ NFL overrun-driven programming, ABC’s “Once Upon a Time” returned after being preempted the prior week for the “American Music Awards” with impressive results.  TV’s No. 1 new drama in Adults 18-49, “Once Upon a Time” jumped over its lead-in at 8:00 p.m. by 3.1 million viewers (10.7 million vs. 7.6 million)  and by 89% with young adults (3.4/8 vs. 1.8/4) and gained audience throughout its broadcast.  The wide-appealing ABC freshman series finished No. 2 in the hour to football with Adults 18-34, while ranking No. 1 across all key Women (W18-34/W18-49/W25-54) and as the No. 1 broadcast show with Teens 12-17 and Kids 2-11.

 

  • “Once Upon a Time” stood as Sunday’s No. 1 entertainment program across the Women demos and as the night’s top-rated broadcast series with Kids.

 

  • Spiking over its most recent telecast with Teens 12-17 (+18%) and Kids 2-11 (+31%), Disney-owned “Once Upon a Time” posted series-high numbers on both Nielsen measures.

 

“Hallmark Hall of Fame – Mitch Albom’s Have a Little Faith” (9:00-11:00 p.m.)

From 9:00-11:00 p.m., ABC’s “Hallmark Hall of Fame – Mitch Albom’s Have a Little Faith” gained viewers from its first hour to second hour (6.4 million to 6.5 million) and improved its 2-hour time period over the same night last year by 2.4 million viewers (6.4 million vs. 4.0 million = “Housewives” and “Brothers & Sisters” encores).

 

WEEK NO. 10:   ADULTS 18-49            TOTAL VIEWERS

No.1   CBS 2.5      No.1 CBS     9,760,000

No.2   ABC 2.1      No.2 ABC     8,710,000

No.3   NBC 2.0      No.3 NBC     5,960,000

No.4   FOX 1.9      No.4 FOX     5,470,000

No.5   CW  0.4      No.5 CW      1,180,000

 

 

Source: The Nielsen Company, National, Live+ Same Day Program Ratings, week of 11/21/11.

 
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