CBS Has Ratings Feast on Thanksgiving Week, Wins in Viewers, Adults 18-49 and Adults 25-54

Categories: Press Releases

Written By

November 29th, 2011


via press release:

 

CBS HAS RATINGS FEAST ON THANSKGIVING WEEK

 

Network Wins in Viewers, Adults 18-49 and Adults 25-54 for the Second

Consecutive Week and Third Time in Last Four

 

CBS is Only Network to Post Year-to-Year Growth

 

After Monday and Tuesday Originals, Viewers Come Back For Tasty Second Helpings of the Network's Scripted Programs

 

            In a holiday week that included primarily CBS rebroadcasts and holiday specials, the Network was first in viewers, adults 18-49 and adults 25-54 for the second consecutive week and the only network to post year-to-year growth, according to Nielsen live plus same day ratings for the week ending Nov. 27.

 

            CBS was first in viewers (9.76m), adults 18-49 (2.5/07) and adults 25-54 (3.2/08)

Compared to the same week last year, CBS was up +1% in viewers, +10% in adults 25-54 and +19% in adults 18-49. 

           

 Season-to-date, CBS is up +2% in both viewers and adults 25-54 and +6% in adults 18-49. CBS is first in all these measures.

           

CBS top programs of the week: #4 NCIS (an average of 18.50m viewers), #5 60 Minutes (16.98m), #6 Two and a Half Men (15.82m), #8 NCIS: LOS ANGELES (14.10m), #9 MIKE & MOLLY (13.05m), #11 2 Broke Girls (11.33m), #15 Hawaii Five-0 (10.59m), #16 Unforgettable (10.42m), #17 The Big Bang Theory SPECIAL (R) (S) (10.38m), #18 THE Amazing Race 19 (10.15m), #19 How I Met Your Mother (10.01m), #26 Criminal Minds SPECIAL (R) (S) (8.30m), #27 SURVIVOR: SOUTH PACIFIC SPECIAL (S) (7.98m), #28 Person Of Interest SPECIAL (R) (S) (7.96m) and #29 THE Mentalist SPECIAL (R) (S) (7.88m).

 

CBS Weekly Highlights:

 

? How I Met Your Mother (6.1/09, 10.01m) was first in adults 18-49 (4.4/12), adults 18-34 (4.0/13) and tied for first in adults 25-54 (4.8/12, with ABC).

 

? 2 Broke Girls(6.8/10, 11.33m)was first in adults 18-49 (4.6/12) and adults 18-34 (3.7/11) and second in adults 25-54 (5.2/12).  2 Broke Girlsbuilt on its HOWI MET YOUR MOTHER lead-in by +11% in households, +8% in adults 25-54, +5% in adults 18-49 and added +1.32m viewers (+13%).

 

? Two and a Half Men was first in households (9.6/14), viewers (15.82m), adults 25-54 (6.4/14), adults 18-49 (5.2/13) and adults 18-34 (3.9/11).  TWO AND AHALF MEN posted its largest audience since October 10, 2011. 

 

? MIKE & MOLLY was first in households (8.0/12), viewers (13.05m), adults 25-54 (5.3/12), adults 18-49 (4.2/10) and adults 18-34 (2.8/08).  MIKE & MOLLY posted its largest audience since October 3, 2011.

 

? Hawaii Five-0 was first in adults 25-54 (3.7/09), adults 18-49 (2.8/07), adults 18-34 (1.6/05), second in households (6.7/11) and viewers (10.59m)

 

? NCIS was first in households (11.3/18), viewers (18.50m), adults 25-54 (5.1/13) and adults 18-49 (3.5/10) for the 10th consecutive week.

 

? NCIS: LOS ANGELES was second in households (8.6/13), viewers (14.10m) and adults 25-54 (4.3/10).

 

? Unforgettable was second in households (6.6/11), viewers (10.42m), adults 25-54 (3.1/08) and adults 18-49 (2.2/06).

 

? HOOPS & YOYO RUIN CHRISTMAS(S) (2.1/04, 3.54m) was first in children 2-11 (1.4/05) and children 6-11 (1.5/05).  CBS posted its best delivery in children 2-11 and children 6-11 since December 17, 2010 (YES VIRGINIA (R) (S)). 

 

? ELF ON THE SHELF: AN ELF'S STORY(S) was first in viewers (4.18m), children 2-11 (2.2/07), children 6-11 (2.1/07), tied for first in adults 25-54 (1.4/04, with both ABC and FOX), tied for second in adults 18-49 (1.1/03, with ABC) and adults 18-34 (0.7/02, with FOX).  CBS posted its best delivery in children 2-11 and children 6-11 since December 17, 2010 (FROSTY THE SNOWMAN (R) (S)).

 

-- CBS's late running football from 7:00-7:55PM posted a 15.6/24 with 26.35m viewers, 10.0/23 in adults 25-54 and 8.8/23 in adults 18-49.   

 

? 60 Minutes(7:55-8:55PM) was first in households (10.5/15), viewers (16.98m), second in both adults 25-54 (5.1/11) and adults 18-49 (3.7/09).  60 Minutesposted its best deliveries in these measures since October 30, 2011.  Compared to last week,60 Minuteswas up +14% in households (from 9.2/14), +28% in both adults 25-54 (from 4.0/09) and adults 18-49 (from 2.9/07) and added +2.51m viewers (from 14.47m, +17%).

 

? THE Amazing Race 19(8:55-9:55PM) was second in households (6.0/09), viewers (10.15m), adults 25-54 (3.9/08) and adults 18-49 (2.9/06).  Compared to last week, THE Amazing Race 19was up +3% in adults 25-54 (from 3.8/08) and +4% in adults 18-49 (from 2.8/07). 

 

 

Prime averages are based on the following hours of rated broadcasts in Week #10:

 

CBS – 22 hours

NBC – 21 ½ hours

ABC – 22 hours

FOX – 15 ½ hours

 

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

Week #10 of 2011-12 Season (ending: 11/27/11)                                                                                           

                                                                                               

                        2011-12                                                          

                                                                                               

                                                                                               

VIEWERS                                                                                          

                        (000)                           

CBS                 9,757                          

NBC                5,961                          

ABC                8,705                          

FOX                5,467                                                                                                                          

                                                                                               

A25-54                                                                                               

                        Rtg       Sh                   

CBS                 3.2       8                     

NBC                2.4       6                     

ABC                2.8       7                     

FOX                2.2       5                     

                                                                                               

                                                                                               

A18-49                                                                                               

                        Rtg       Sh                   

CBS                 2.5       7                     

NBC                2.0       6                     

ABC                2.1       6                     

FOX                1.9       5                     

                                                                                                                                                                                   

                                                                                               

                                                                                               

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

                                                                                               

SEASON-TO-DATE RATINGS REPORT (09/19/11-11/27/11)                                                                                           

                        2011-12                                                          

                                                                                               

                                                                                               

VIEWERS                                                                                          

                        (000)                           

CBS                 12,847                        

NBC                7,301                          

ABC                9,993                          

FOX                9,385                          

                                                                                               

                                                                                               

A25-54                                                                                               

                        Rtg       Sh                   

CBS                 4.4       11                   

NBC                3.0       7                     

ABC                3.6       9                     

FOX                3.8       9                     

                                                                                               

                                                                                               

 

A18-49                                                                                               

                        Rtg       Sh                   

CBS                 3.4       9                     

NBC                2.6       7                     

ABC                2.8       8                     

FOX                3.4       9                                                                                                                     

 

 
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