Discovery's 'Gold Rush' Continues Winning Streak with Men

Categories: Press Releases

Written By

November 29th, 2011

via press release:

 

DISCOVERY’S ‘Gold Rush’ CONTINUES ITS STREAK AS TOP SHOW IN ALL OF TELEVISION AMONG MEN FRIDAY NIGHTS

 

FRIDAY NIGHT’S ‘Gold Rush’ EPISODE WAS HIGHEST-RATED EPISODE IN HISTORY OF SERIES AMONG PEOPLE 25-54

 

FOR FIFTH STRAIGHT WEEK DISCOVERY HAS TOP TWO NON-SPORTS CABLE SHOWS ON FRIDAY NIGHTS AMONG MEN

 

           

NETWORK HIGHLIGHTS

 

Discovery Channel’s Primetime line-up on Friday evening, November 25th, featuring an all-new telecast of Gold Rush “Drill or Die” and an all-new telecast of Flying Wild Alaska “Every Dog Has Its Day” finished as the #1 and #2 non-sports cable programs among M25-54/M18-49 ratings and delivery for the night for the third straight week.

 

Discovery once again out-delivered ABC, CBS and NBC on Friday night among men (M25-54/M18-49 ratings and delivery).

 

Gold Rush’ HIGHLIGHTS

 

This week’s premiere "Drill or Die” was the #1 primetime program in all of television (no exclusions) among Persons 25-54, M25-54 and M18-49 ratings and delivery.

 

"Drill or Die," earned a 3.01 HH / 2.30 P25-54 AA%, delivering an average of 4.49 million viewers (P2+), just shy of the record: the season one finale, which drew 4.55 million people.

 

The 2.30 P25-54 AA% makes “Drill or Die” the highest-rated premiere telecast in the history of the series in this demo.  This week, GOLD RUSH also achieved its highest rated individual telecast ever among W25-54 and P/M/W18-49.

 

Since its season two premiere, GOLD RUSH has been the top program in several key demos; this week it finished as the #1 cable program (no exclusions) among Households, P2+, Persons/Men 25-54  and Persons/Men 18-49 ratings and delivery.

 

Flying Wild Alaska’ HIGHLIGHTS

The 10PM premiere telecast of Flying Wild Alaska “Every Dog Has Its Day” earned a 1.50 HH / 0.98 P25-54 AA%, delivering an average of 2.21 million viewers (P2+).

Friday night’s episode was the #2 primetime non-sports cable program among M25-54 and M18-49 ratings and delivery, on Friday night.

 

 

All-new episodes of GOLD RUSH and Flying Wild Alaska premiere this Friday, December 2nd at 9PM and 10PM ET/PT.

 
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