Ratings Notes for TBS, TNT, Cartoon Network, Adult Swim: ‘Hardcore Pawn,’ ‘For Better or Worse,’ ‘Leverage, ‘Conan’ & More
via ratings notes from Turner:
TBS’s Friday night launch of Tyler Perry’s For Better or Worse drew 3.4 million viewers, propelling the show to the top of the charts as basic cable’s #1 comedy series for the month of November. On the strength of Tyler Perry’s For Better or Worse and new episodes of Tyler Perry’s House of Payne, TBS won Friday night as cable’s #1 network in primetime among adults 18-34 and adults 18-49.
The Big Bang Theory continues to deliver the goods for TBS, averaging more than 2.1 million viewers in November. The show ranks second behind Tyler Perry’s For Better or Worse among basic cable’s top comedy series for the month.
TBS’s Emmy®-nominated late-night series CONAN averaged 753,000 viewers in Live + Same Day delivery, growing by 2% over October. The show also scored 315,000 adults 18-34 (+5% vs. October) and more than half a million adults 18-49 (+4%). Meanwhile, in time-shifted viewing for the week of Nov. 7, CONAN grew its audience by 10% over Live + Same Day to 853,000, while adults 18-34 grew 16% to 401,000 and adults 18-49 by 14% to 599,000.
truTV continues to be successful in attracting a younger demographic. With a primetime median age of 41, November 2011 now ranks as truTV’s youngest month ever. It also marks a remarkable three-year drop from November 2010.
truTV closed out the month on a high note, led by Hardcore Pawn, which averaged a hefty 1.9 million viewers Tuesday at 9 p.m. The hit series ranked as ad-supported cable’s #2 entertainment program in the timeslot with adults 18-49 and men 18-49. It also garnered Top 5 rankings among total viewers, adults 18-34 and men 18-34, while earning triple-digit time-period growth across the board.
truTV’s long-running favorite Operation Repo snared 1.4 million viewers Wednesday at 9:30 p.m. and delivered strong double-digit growth in its time period compared to the same date last year.
The smash hit Wipeout had another excellent performance on Friday night, raking in 1.3 million viewers for its 9 p.m. episode. The show doubled its delivery for the time period compared to a year ago with adults 18-49 and men 18-49. It also delivered a median age of 35, a remarkable 14 years younger than the same night last year.
TNT’s hit caper series Leverage returned Sunday night with more than 2.1 million viewers in Live + Same Day, matching its winter 2010 premiere audience. The show averaged 835,000 adults 18-49, up a remarkable 18% compared to last winter’s premiere, and more than 1 million adults 25-54, up 7%. In its fourth season, Leverage is enjoying solid demo growth compared to season three and performs exceptionally well in time-shifted viewing.
Cartoon Network’s November 2011 average early evening (Mon-Sun, 7-9 p.m.) delivery grew by double digits across all targeted kid demos, compared to the previous month (Oct. 2011). Accordingly, average kids 6-11 delivery (630,000) grew by 13%, kids 2-11 (890,000) by 12% and kids 9-14 (518,000) by 15%. Similarly, total day delivery also improved by double digits across the board vs. Oct. 2011: kids 6-11 delivery (358,000) grew by 13%, kids 2-11 (548,000) by 12% and kids 9-14 (287,000) by 16%.
Across the entire month, Cartoon Network ranked as the #1 television network for all key boy demos—boys 2-11, 6-11 and 9-14—on Monday and Saturday nights (7-9 p.m.). The network also ranked #1 for boys 6-11 and 9-14 on Tuesday, Wednesday and Thursday nights; and #1 on Friday nights with boys 9-14.
Also throughout November, Monday nights on Cartoon Network hosted original animated series The Amazing World of Gumball (7:30 p.m.), Adventure Time (8 p.m.), Regular Show (8:15 p.m.) and MAD (8:30 p.m.)—each of which ranked #1 in their time periods among boys 6-11 and 9-14. The Looney Tunes Show (Tuesday, 8 p.m.) also ranked #1 in its time period among all boys 2-11, 6-11 and 9-14, earning delivery gains of 18% among boys 2-11 and 10% among boys 6-11.
Among specials presented in November, Green Lantern (Friday, Nov. 11, 7-8 p.m.) premiered #1 in its time period among boys 9-14; Ben 10 & Generator Rex “Heroes United” (Friday, Nov. 25, 7-8 p.m.) premiered #1 in its time period among boys 6-11 & 9-14; and Cloudy with a Chance of Meatballs (Saturday, Nov. 19, 7-9 p.m.) premiered within FLICKS as the #1 telecast of the day among boys 9-14, earning double & triple-digit delivery gains across the board.
Cartoon Network’s live-action/CG-animated Level Up premiered Wednesday, Nov. 23, 7-8:30 p.m., ranked #1 in its time period among kids 6-11. The live-action/CG-animated movie also scored as the #1 Telecast of the Day among kids 9-14 and all boy demos (2-11, 6-11, 9-14). Compared to all other networks, the film out-performed the competition by mostly double and triple-digits. Overall, a total of 2,549,148 viewers ages 2+ tuned in to the Level Up movie premiere.
New episodes in November of Adult Swim’s Emmy-winning original series Robot Chicken (Sunday, 11:30 p.m.) ranked #1 in their time periods among adults 18-34 and men 18-34. The animated series posted solid delivery growth among adults 18-34 (870,000/ up 26%) and men 18-34 (496,000/ up 12%), vs. the same 2010 time period. Moreover, premiere episodes of Squidbillies (Sunday, 11:45 p.m.) and American Dad (Friday, 10 p.m.) posted double digit delivery growth among most demos—Squidbillies saw average adults 18-34 delivery (639,000) improve by 19% and adults 18-49 (832,000) by 13%, while American Dad saw average deliveries improve by double digits across the board, ranging between 23% and 51%.
Across November 2011, Adult Swim ranked #1 on basic cable for Total Day Delivery of adults 18-34, adults 18-24, men 18-34 and men 18-24; the late-night network ranked #2 among adults and men 18-49 behind ESPN. Compared to the same time period last year, delivery among adults 18-34 (540,000) grew by 3%, and adults 18-24 (293,000) by 1%.
Adult Swim programming in November accounted for 14 of the top 50 telecasts for the week on basic cable among adults 18-34 (more than any other network), and 8 of the top 50 among men 18-34.