ABC’s ‘Happy Endings’ Scores Best-Ever Repeat Numbers
via press release:
ABC’s repeat Wednesday night lineup was up over the same night last year, which included original programming in the 10pm hour, among viewers (+2%) and young adults (+20%). In fact the Net’s regular Wednesday schedule (2-hour comedy block/Revenge) has been up year to year on each week this season (10 of 10 times).
Although airing against the final half-hour of Fox’s 90-minute The X Factor this year at 9pm, ABC’s Modern Family topped its year-ago repeat with Total Viewers (+4%) and Adults 18-49 (+13%), posting the series’ 3rd-highest-ever replay number with young adults.
- Despite Fox’s decided lead-in advantage, ABC’s encore Modern Family attracted a larger overall audience on the night than The X Factor-fueled series debut of I Hate My Teenage Daughter at 9:30pm.
In the 9:30pm half-hour, ABC’s Happy Endings scored its best-ever repeat numbers, surpassing its previous highs by 1.6 million viewers and by 75% in Adults 18-49.
- The ABC sophomore comedy improved its time period year to year by impressive margins, up by 14% in Total Viewers and by 40% in Adults 18-49 over the year-ago night.
During the 10 o’clock hour, ABC’s repeat airing of Revenge outperformed original programming (The Whole Truth) in the hour on the year-ago night by 11% in viewers and by 33%.