Disney XD Delivers its Biggest November Ever in Total Day and Prime

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via press release:

Ratings Highlights for November 2011 — Final National Ratings

 

Disney😄 Delivers its Biggest November Ever in Total Day and Prime

~ Cable’s Growth Leader, with 35 Months of Year-to-Year Gains in Prime in Kids 6-11

~Tops Nicktoons in All Kid Demos, Including by Double-Digit Percentages in Kids 2-11 & Kids 6-11

 

2011 to Date is Pacing as Disney😄’s Most-Watched Year Ever in Prime and Total Day in Total Viewers and All Kids and Boys Ages 2-11, 6-14, 6-11 and 9-14

 

November 2011 – Total Day

 

During November 11, Disney😄 delivered its most-watched November in the network’s history in Total Day (include its 10 years as Toon Disney) in Total Viewers (298,000) and across all key kid targets, including Kids 2-11 (162,000), Kids 6-14 (163,000), Kids 6-11 (127,000), Tweens 9-14 (108,000). Year-to-year, Disney😄 has grown by 9% in delivery among Kids 6-11 and by 29% in delivery in Tweens 9-14.

 

For 2011 to date, Disney😄 is pacing to again deliver its largest annual audience ever in both Prime and Total Day in Total Viewers and across the network’s target kid and boy demographics, ages 2-11, 6-14, 6-11 and 9-14.

 

  • Disney😄 has grown its Total Day audience year to year for 35 straight months among Boys 6-14 and Boys 6-11 – the longest streak of its kind among all kid networks.

 

  • Disney😄 surpassed Nicktoons in Total Day by double-digit percent margins across the board: +39% in Total Viewers (293,000 vs. 211,000), +47% in Kids 2-11 (154,000 vs. 110,000), +68% in Kids 6-14 (163,000 vs. 97,000), +40% in Boys 6-14 (98,000 vs. 70,000), +67% in Kids 6-11 (127,000 vs. 76,000), +42% in Boys 6-11 (75,000 vs. 53,000), +76% in Tweens 9-14 (109,000 vs. 62,000) and +50% in Boys 9-14 (69,000 vs. 46,000).

 

  • Disney😄 exceeded year-ago averages among key demos, including Kids 6-14 (+15% – 163,000 vs. 142,000), Kids 6-11 (+9% – 127,000 vs. 117,000) and Tweens 9-14 (+29% – 108,000 vs. 84,000).

 

November 2011 – Prime

 

November 11 was also Disney😄’s most-watched November ever in Prime in Kids 2-11 (202,000), Kids 6-14 (218,000), Boys 6-14 (134,000), Kids 6-11 (171,000), Boys 6-11 (106,000), Tweens 9-14 (152,000) and Boys 9-14 (97,000). Disney😄 continues to hold the longest growth streak of any cable network for kids, increasing its monthly audience year to year for the 35th consecutive month among Kids 6-11, and for the 33rd straight month among Boys 6-14 and Boys 6-11.

 

  • Disney😄 again easily surpassed Nicktoons, topping the key competitor across all key demos: by 31% in Kids 2-11 (202,000 vs. 162,000), by 51% in Kids 6-14 (218,000 vs. 144,000), by 28% in Boys 6-14 (134,000 vs. 105,000), by 52% in Kids 6-11 (172,000 vs. 113,000), by 30% in Boys 6-11 (105,000 vs. 81,000), by 67% in Tweens 9-14 (154,000 vs. 92,000) and by 41% in Boys 9-14 (99,000 vs. 70,000).

 

  • Year over year, Disney😄 posted across-the-board growth: Kids 6-14 (+15% – 218,000 vs. 189,000), Boys 6-14 (+6% – 134,000 vs. 127,000), Kids 6-11 (+11% – 171,000 vs. 154,000), Boys 6-11 (+2% – 106,000 vs. 104,000), Tweens 9-14 (+29% – 152,000 vs. 118,000) and Boys 9-14 (+21% – 97,000 vs. 80,000).

 

Disney😄 is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney😄 branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney😄 is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

 

Source: NMR, U.S. ratings, most current, November 11: 10/31/11-11/27/11; November 10: 11/1/10-11/28/10; 2011 to date: 12/27/10-11/27/11.

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