via press release:
truTV’s Full Throttle Saloon revved up more than 1.6 million viewers for its season 3 premiere last night, while also outperforming its 2009 series launch and 2010 season premiere among key adult and male demos.
The season premiere of Full Throttle Saloon chalked up 1 million adults 18-49 and 611,000 men 18-49, ranking it among ad-supported cable’s Top 5 programs in the 10 p.m. timeslot. The show also scored a Top 5 finish for the time period among men 18-34.
Full Throttle Saloon takes viewers behind-the-scenes at Michael Ballard’s enormous, 30-acre indoor/outdoor watering hole during the annual Sturgis Motorcycle Rally, one of the biggest biker rallies in the world. The series is produced by A. Smith & Co., Mighty Loud Entertainment and Arnold Rifkin of Cheyenne Enterprises.