ABC Sweeps November Sweeps 2011 – Is No.1 in Daytime Across Key Women; Marks Network’s 2nd Consecutive Major Sweeps Win in Women 18-49

Categories: Network TV Press Releases

Written By

December 2nd, 2011

via press release:

Fringe Ratings Report: ABC Daytime Programming

November 2011 Sweep

 

ABC Sweeps November Sweeps 2011 – Is No.1 in Daytime Across Key Women; Marks Network’s 2nd Consecutive Major Sweeps Win in Women 18-49

and 44thConsecutive Major Sweeps Win in Women 25-54

 

The View” Ranks as Daytime’s No. 1 Program for the

3rd Consecutive Major Sweeps Among Women 18-34

 

The ChewEquals “All My Children’s” November Sweeps 2010 Average in Total Viewers, Growing its Total Audience Each Week During Sweeps;

Hits Anther Series High During Week of November 24, 2011

 

ABC Daytime

 

  • For the November 2011 sweeps, ABC ranked as Daytime’s No. 1 network in Women 18-34 (0.6 rating/187,000 – tie), Women 18-49 (1.0 rating/616,000) and Women 25-54 (1.3 rating/819,000), marking the network’s 2nd straight major sweeps victory in Women 18-49 and its 44th consecutive major sweeps at No. 1 in Women 25-54

 

  • For the 3rd consecutive major sweeps, “The View” was Daytime’s No. 1 program in Women 18-34 (0.7 rating/223,000), and ranked a competitive No. 2 in Women 18-49 (1.1 rating/731,000) and Women 25-54 (1.6 rating/982,000).

 

  • Posting growth each week during November Sweeps 2011, The Chew” equaled “All My Children’s” November Sweeps 2010 average in Total Viewers (2.3 million apiece).

 

  • In fact, during the week of November 24, 2011, the final week of sweeps, The Chew” delivered another series high in Total Viewers (2.5 million), growing its audience for an impressive 7th consecutive week.

 

  • In Women 18-49,The View(No. 2 – 1.1 rating/731,000),One Life To Live(No. 3T – 1.0 rating/648,000) and “General Hospital(No. 3T – 1.0 rating/620,000) ranked among Daytime’s Top 3 programs during November Sweeps 2011.

 

  • In Women 25-54, ABC delivered 3 of Daytime’s Top 4 programs during November Sweeps 2011: “The View(No. 2 – 1.6 rating/982,000),General Hospital(No. 3 – 1.4 rating/828,000) andOne to Live” (No. 4T – 1.3 rating/814,000).

 

Following are Daytime lineup ratings averages, plus Top 5 Programs Ranks – November 2011 Sweep:

 

Daytime Rank:         Total Viewers         Women 18-49 (Rtg/000s)

No. 1 CBS  3.34 million    No. 1 ABC  1.0/616,000

                No. 2 ABC  2.78 million    No. 1 NBC  0.9/595,000

No. 3 NBC  2.37 million    No. 3 CBS  0.9/571,000

 

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

 

Program                          Net         Rtg/000s

The Young & The Restless         CBS       1.4/887,000

The View                         ABC       1.1/731,000

One Life To Live                 ABC       1.0/648,000

General Hospital                 ABC       1.0/620,000

Bold & the Beautiful             CBS       0.9/604,000

Days Of Our Lives                NBC       0.9/595,000

The Price is Right ½             CBS       0.9/555,000

 

Source: NTI, Live + Same Day. Sweeps 2011:  10/27-11/23/11; Final Week of Sweeps: 11/24-11/26/11. “The Price is Right” = 11:00 a.m. – 12:00 p.m..

 
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